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Marketing Manager
Buffalo, New York, United States
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About the Role: A growing nonprofit organization focused on entrepreneurship, innovation, and business development is seeking a Marketing Manager to lead its marketing communications, promotional initiatives, and events. This hands-on role combines marketing strategy, content development, and project management, with the opportunity to increase organizational visibility and support a variety of strategic initiatives.


Reporting to the President & CEO, the Marketing Manager will work closely with internal teams, entrepreneurs, community partners, and external vendors.


Key Responsibilities

- Marketing Strategy: Develop and execute marketing communications and promotional plans aligned with organizational goals and target audiences.

- Content Development: Create engaging content for websites, social media, newsletters, email campaigns, and other digital and print channels.

- Events & Promotions: Coordinate marketing campaigns, webinars, in-person events, and outreach initiatives.

- Project Management: Manage project timelines, budgets, vendors, contractors, and marketing resources.

- Relationship Management: Collaborate with entrepreneurs, community partners, and stakeholders on marketing and public relations opportunities.

- Marketing Operations: Support CRM development, reporting, documentation, and process improvements.

- Organizational Support: Assist leadership with strategic planning, fundraising, sponsorships, grants administration, and other special projects.


Qualifications

- Bachelor's degree in Communications, Marketing, or a related field, or equivalent experience. Advanced degree preferred.

- 5+ years of experience in marketing communications, public relations, and/or project management.

- 3+ years of experience with digital marketing, including social media, websites, email campaigns, and webinars.

- Excellent written and verbal communication skills and strong content development abilities.

- Experience with graphic design, desktop publishing, and marketing applications.

- Proficiency with Microsoft Office, social media platforms, and website applications (WordPress preferred).

- Strong project management, organizational, and relationship-building skills.

- Ability to manage multiple priorities, work independently, and collaborate with diverse stakeholders.

- Experience managing budgets, vendors, and external partnerships.

- Interest in entrepreneurship, startups, and the nonprofit environment.


Preferred Qualifications:

- Advanced graphic design and desktop publishing skills.

- Experience supporting entrepreneurship or business assistance programs.

- Experience implementing or managing CRM systems.


Additional Information

- Full-time, 40-hour workweek, Hybrid schedule on site 3-4 days a week.

- Occasional evening and weekend availability for events and deadlines.

- Periodic travel may be required.


Compensation: $70,000 - $80,000 base salary

CODE: IND123

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