Paid Social Strategist

Employment status: Full-time, exempt

Location:Remote

Salary- $90-$110K

Experience: 5+ years

Our client is a fast-growing performance marketing agency supporting e-commerce and consumer brands across paid media, creative, analytics and lifecycle marketing.

The Paid Social Strategist will manage campaign execution, optimization and reporting across Meta, TikTok, Reddit, Pinterest and other emerging platforms.

Responsibilities

• Build and manage paid social campaigns

• Monitor budgets, pacing and performance

• Optimize audiences, bids, creative and campaign structure

• Analyze results and provide actionable recommendations

• Prepare client reports tied to ROAS, CAC, revenue and engagement

• Partner with account, creative, analytics and paid media teams

• Support pixels, conversion APIs and tracking implementation

Qualifications

• 5+ years of paid social or performance marketing experience

• Hands-on experience with Meta Ads Manager and TikTok Ads Manager

• Agency experience required

• Experience with GA4 and Looker Studio

• Familiarity with Reddit, Pinterest and Motion is a plus

• Strong analytical and organizational skills

• E-commerce or DTC experience preferred