Job Title: Digital Marketing & Brand Manager

Location: Dallas, TX 75201 OR Houston, TX 77056

Salary/Payrate: $150K-$160K annually and AWESOME benefits!!!

Work Environment: (Onsite)

Term: Permanent

Bachelor’s degree required: Yes

Referral Fee: AMS will pay $500 should the person you refer gets hired

JOB DESCRIPTION #LI-JP1

Our client, a well-regarded Texas based law firm, is looking for a Digital Marketing & Brand Manager to join their team.

Role Focus

• Lead and coordinate marketing, branding, and communications initiatives across multiple offices (Dallas, Houston, Waco)
• Oversee brand identity, creative assets, digital presence, social media, content strategy, graphic production, events support, and reputation-building activities
• Supervise one direct report while partnering with cross-functional teams and practice leaders

Required Experience

• 8+ years in marketing, communications, journalism, PR, or related fields
• Background in professional services, legal, or comparable advisory environments preferred

Core Competencies & Knowledge Areas

• Expertise in brand strategy, demand creation, audience growth, and client retention
• Demonstrated ability to elevate brand recognition for business units and individual professionals
• Mastery of campaign development, SEO/SEM, analytics, and performance metrics
• Proficiency with MarTech ecosystems (CRM platforms, email automation, Vuture, eMarketing, etc.)
• Exceptional writing skills; AP Style fluency required
• Strong capabilities in Canva, Figma, Adobe InDesign, and high proficiency in Microsoft Office
• Working knowledge of Photoshop, Illustrator, and familiarity with AI-driven search tools
• Experience with event operations, vendor coordination, and logistics
• Agency experience (PR/advertising) considered an advantage

Key Responsibilities

Brand Strategy & Marketing Activation

• Execute and refine overarching brand positioning and marketing blueprints
• Tailor promotional tactics to support practice-specific goals, attorney visibility, and competitive differentiators

Branding & Collateral Management

• Steward all brand assets, templates, design libraries, and style guidelines
• Ensure consistent application of visual and verbal identity across channels

Thought Leadership & Content Development

• Partner with subject-matter experts to identify topics for articles, presentations, commentary, and industry engagement
• Coordinate publication and speaking opportunities with targeted outlets and organizations

Marketing Technology (MarTech) Oversight

• Collaborate with operations and IT teams to manage CRM, email platforms, automation tools, and related systems
• Ensure smooth, reliable execution of marketing and business-development activities

Website & Digital Property Management

• Maintain and write content for bios, practice/industry pages, blogs, and resource sections
• Draft/edit blog posts, manage publication calendars, deploy newsletters, and analyze traffic reports
• Coordinate video production, digital enhancements, and optimization recommendations

Social Media & Digital Engagement

• Direct multi-channel social programming (LinkedIn, Facebook, Clearview Social, etc.)
• Review analytics and craft actionable insights to strengthen online engagement

Graphic Design & Creative Production

• Produce a range of visual assets: alerts, presentations, ads, invitations, signage, reports, social media graphics, and branded program materials
• Assist with design elements for proposals, RFPs, retreats, recruiting programs, and seasonal campaigns

Events Support & Coordination

• Partner with events teams to ensure gatherings align with client engagement objectives and brand expectations

Team Leadership

• Manage and mentor a Marketing Coordinator
• Oversee workload planning, skill development, and performance growth

Cross-Functional Collaboration

• Contribute to broader client development initiatives and strategic marketing projects as assigned

Reporting Structure

• Reports directly to the Chief Marketing Officer
• Supervises one direct report