About Arcutis Biotherapeutics

Arcutis Biotherapeutics is a commercial-stage biopharmaceutical company focused on developing and commercializing innovative treatments for immune-mediated dermatological diseases. With a growing portfolio of FDA-approved therapies and a robust pipeline, Arcutis is redefining standards of care in dermatology — delivering novel formulations that address unmet patient needs in conditions such as plaque psoriasis, seborrheic dermatitis, and atopic dermatitis.

At Arcutis, we believe that breakthrough science deserves breakthrough marketing. Our commercial team connects patients with treatments that can meaningfully change their lives, and we're looking for a driven marketing leader who brings both strategic thinking and executional horsepower to that mission.

Position Overview

The Senior Director, Consumer & Patient Marketing will play a central role in shaping how Arcutis builds awareness, drives patient acquisition, and sustains brand relevance across the dermatology portfolio. This leader will own consumer and direct-to-patient marketing programs — from talent and influencer partnerships to alternative access initiatives — while contributing to portfolio-level brand strategy and franchise planning.

The ideal candidate brings 8–12 years of pharmaceutical or consumer healthcare marketing experience, a hands-on approach to campaign execution, and the people skills to grow a team and build productive cross-functional relationships.

Key Responsibilities

Consumer & Celebrity / Talent Campaigns

• Lead end-to-end development and execution of consumer campaigns, including celebrity and patient-advocate partnerships from talent identification through creative execution and performance reporting

• Define channel strategy across digital, social, streaming, and OOH to maximize reach and resonance of talent-driven activations

• Build and manage agency relationships to ensure on-time, on-budget delivery of consumer programs

Media Innovation & Non-Traditional Activations

• Identify and execute non-traditional media activations — including connected TV, podcasts, social commerce, and experiential — that extend the brand beyond legacy linear TV

• Partner with media agencies and digital teams to test emerging channels and build measurement frameworks linking media spend to patient outcomes

Patient Access & Alternative Channel Marketing

• Develop and execute marketing strategies that drive patient acquisition through telemedicine platforms, cash-pay programs, and alternative access hubs

• Establish and track KPIs for patient pull-through across access channels, ensuring marketing investment translates to patient starts and persistence

• Collaborate with Market Access, Trade, and Patient Services to align consumer programs with broader access and affordability initiatives

Brand Evolution & Portfolio Planning

• Support and contribute to brand evolution and relaunch initiatives, grounding recommendations in patient and consumer insights and ensuring consistent execution across channels

• Assist in portfolio investment planning, providing brand-level input into resource allocation decisions and lifecycle management priorities

• Develop differentiation strategies for branded products competing in generic-heavy categories, clearly articulating the clinical and experiential value drivers that justify premium positioning

Team Leadership & Cross-Functional Collaboration

• Lead and develop a team of consumer and patient marketing professionals, providing clear direction, regular feedback, and meaningful growth opportunities

• Foster a collaborative, results-oriented team culture where high performance is expected and recognized

• Partner effectively with Sales, Medical Affairs, Market Access, and Regulatory to ensure consumer programs are aligned, compliant, and commercially impactful

Qualifications

Required

• Bachelor's degree required; MBA or advanced degree preferred

• 8–12 years of pharmaceutical, biotech, or consumer healthcare marketing experience, with at least 3 years managing direct reports

• Experience leading or playing a significant role in celebrity, talent, or patient-advocate-driven consumer campaigns, including ownership of execution and measurement

• Hands-on experience executing non-traditional media or influencer activations across digital and emerging channels

• Familiarity with telemedicine, cash-pay, or alternative patient access marketing programs and associated performance metrics

• Experience working on a branded product competing against generic alternatives, with demonstrated ability to develop and communicate meaningful differentiation

• Strong analytical and project management skills, with a proven ability to manage multiple programs simultaneously in a fast-paced environment

• Dermatology or adjacent specialty experience preferred

Preferred

• Experience contributing to a brand relaunch or in-market repositioning effort

• Working knowledge of DTC regulatory requirements for prescription pharmaceutical advertising under FDA guidance

• Familiarity with patient advocacy organizations in dermatology or immunology

What We Offer

• Competitive base salary with annual performance bonus and equity participation

• Comprehensive health, dental, and vision benefits

• 401(k) with company match and financial planning resources

• Generous PTO, paid holidays, and flexible hybrid work arrangements

• A mission-driven culture where commercial success and patient impact go hand in hand