Purpose and Scope
The U.S. Head, IZERVAY is responsible for driving the U.S. value of the brand by co-leading it with a medical brand co-leader, working in collaboration with the local brand team (LBT) and its members. This role focuses on long-term asset value creation, portfolio strategy, and lifecycle management to achieve the brand's full potential.
The U.S. Head, IZERVAY leads the commercial input into brand development, leads the development of marketing strategies, content, and tactics, and ensures alignment across functions and with global partners via the global co-creation team (GCT).
This role plays a pivotal part in integrating commercial innovation and identifying novel opportunities to maximize patient access, fostering collaboration and excellence in brand execution.
Responsibilities and Accountabilities
Brand Performance
- Develop and implement the brand's growth strategy in close collaboration with local brand team members and other stakeholders
- Lead development of near term (1 year) and medium term (5 year) forecasts; provide input into the long range forecast (LRF, 10 year) via GCT
- Set brand objectives and KPIs for the LBT
- Track progress on KPIs and course correct based on assumption changes, underperformance, etc.
Local Brand Team Budget
- Propose the budget for the brand
- Execute on the approved budget, including any budget allocation changes within IZERVAY
- Own accountability for the full P&L
Leadership and Team Development
- Lead, coach, and develop the local brand team (dotted line) and the U.S. marketing team (direct), fostering competencies and preparing for future organizational needs
- Create a cohesive, inclusive team where members challenge each other as equal colleagues to maximize value for patients
- Make agile, fast, and clear decisions with a sense of urgency
- Break down silos and solve problems together efficiently
- Drive cultural and operational transformation initiatives, ensuring long term sustainable success
- Lead work to solidify and strengthen the culture of the U.S. team
- Co-lead the U.S. leadership team with other brand heads at the enterprise level to ensure delivery against the U.S. specific scorecard
Compliance and Ethics
- Embed a strong compliance culture across all activities, ensuring adherence to company policies and industry regulations
- Act as a role model for ethical behavior, fostering integrity and accountability within the organization
Required Qualifications
Experience and Expertise
- University degree with 10 to 15 years of progressive commercial experience, preferably in the pharmaceutical sector
- Proven track record leading international commercial teams in complex global environments
- Strong marketing competencies, including brand strategy, omnichannel marketing, global forecasting, and financial acumen
Leadership and Collaboration
- Demonstrated ability to lead high performance teams, coach talent, and foster collaboration across diverse, cross-functional, and multicultural settings
- Strong influence and stakeholder management skills, with the ability to engage senior leaders and external partners
Preferred Qualifications
- Advanced degree (MBA, MPH, or related field) is a plus
- Knowledge of digital marketing tools, data analytics, and CRM platforms
- Proven ability to manage organizational change and lead transformation initiatives
- Experience in global virtual and matrix environments
Working Environment
- Hybrid working model, combining office collaboration with remote flexibility
- Willingness to travel (sometimes internationally) as required
- Highly collaborative environment involving cross-functional and cross-regional engagement