We're seeking a Marketing Communications Manager to blend strategy development with a focus on hands-on execution, owning marketing output and driving cross-functional coordination required to move the business forward.
RESPONSIBILITIES:
- Maintain and drive an annual content development roadmap, aligning initiatives to company growth priorities and execution timelines.
- Lead a wide spectrum of brand communications, internal and through third parties, with a focus on hands-on execution to ensure company shows up with impact.
- Develop and execute external communication planning and manage media relations to strengthen the company’s voice, while protecting and enhancing reputation.
- Ghostwrite or edit executive articles and industry insights to strengthen the company’s position as an expert in its field.
- Regularly communicate goals, progress, risks, and resource needs to leadership and cross-functional stakeholders.
- Elevate and own corporate messaging and positioning to ensure a consistent, world-class brand perception.
- Lead the hands-on creation of technical copywriting, social media updates, blog posts, and multimedia assets that communicates value proposition across different markets.
- Standardize and refine all customer-facing materials, including global selling collateral and sales tools.
- Build and maintain a modular "Master Pitch Deck" that can be customized for different industries and contexts.
- Collect and integrate customer testimonials and case studies into presentations to provide social proof.
- Partner closely with Engineering and Technical teams to translate technical data and complex materials into commercial-friendly content.
- Support the end-to-end look and feel of trade show presence, ensuring high-quality, professional execution.
- Work with technical team to ensure all technical demonstrators and physical booth materials are professional, polished, and presented to a "best-in-class" standard.
- Identify and secure placements on the right platforms, podcasts, and advertising campaign approaches to raise awareness among key decision-makers.
- Support initiatives such as website refresh/redesign, SEO/GEO strategy, and targeted digital advertising to support top-of-funnel growth.
- Identify required internal and external resources and coordinate execution of deliverables, acting as the point of contact as needed.
- Take clear ownership of outcomes, proactively identifies gaps, sets direction, and mobilizes others.
- Manage both coordination responsibilities along with hands-on content creation and execution.
- Work closely with Sales, the Strategic Growth Office and Technical teams to understand and communicate value propositions.
BACKGROUND PROFILE:
- Degree in Marketing, Communications, Public Relations, Design, or a related field is preferred.
- At least 3-5 years of corporate marketing or communications experience, with a proven track record in B2B strategy and collateral development.
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Strong examples of customer-facing collateral, outward brand images and videos, and external placements – demonstrating experience and success in a similar role.
- Experience creating technical marketing content; proficiency in managing social media, SEO/GEO, and multimedia production (video/short-form content).
- Experience identifying and managing third-party resources, such as web developers and PR agencies.
- Ability to translate complex data into commercial-friendly content and compelling technical marketing materials.
- Strong, demonstrable ability to generate high quality content across multiple media (static, video, audio) for distinct platforms (website, social, advertising, collateral) and for different audiences (industry, investor, customer, tastemaker).
- Maintain high standards for delivery across all content, events, and campaigns.