RESPONSIBILITIES:

• Support Sales/Marketing in new technologies / projects / products through deep understanding of product / market / technology / customer.
• Collaborate closely with Marketing / Sales / KAM and Business Development to steer activities.
• Support identifying future market trends, developments/product/service expectations and translating them into business growth opportunities.
• Analyze and build different future scenarios to create new paths of business incl. timing and investment planning.
• Develop and support the strategy map / customer roadmaps and steer profitable growth globally / regionally / locally.
• Execute and customize strategies for product / technology positioning and defines training and promotional needs with Marketing.
• Explore and support acquisition and divestment projects.
• Build relevant customer / market relationships and attend and support relevant events, exhibitions, trade fairs.
• Perform cross-functional coordination of processes and departments, initiate and support innovation projects.
• Develop and implement business analysis instruments, provide market and competitive intelligence.
• Aggregate product / technology / application / business model needs and communicate these to relevant key interfaces.
• Ensure that BDMs, Sales, KAM have the right business / market / customer transparency to prioritize activities accordingly.

BACKGROUND PROFILE:

• Bachelor’s degree in Chemistry, Business Administration or Application Engineering is preferred
• 10 years’ minimum of relevant work experience in the flexible packaging industry. 
• Proven Expertise in the flexible packaging industry, specializing in coatings or plastic film manufacturing
• The ability to interpret market data, identifying trends and making informed business decisions.
• Technical aptitude and a strong product knowledge base.
• Excellent networking skills that will allow for building and maintaining relationships with key industry stakeholders.
• Proficient oral and written communication and presentation skills
• Ability to travel 30-50% of the time including travel to both Mexico and Canada