Overview

A Sales Director is responsible for leading and scaling a company’s sales function. They set strategy, manage high-performing teams, drive revenue growth, and ensure consistent execution across the sales pipeline.

Key Responsibilities

1. Sales Strategy & Planning

• Develop and execute the overall sales strategy aligned with business goals
• Set revenue targets, forecasts, and KPIs
• Identify new market opportunities and growth channels

2. Team Leadership & Development

• Lead, coach, and scale a team of sales managers and representatives
• Hire, onboard, and develop top-performing sales talent
• Create a high-performance, accountable sales culture

3. Revenue & Pipeline Management

• Own pipeline health, forecasting accuracy, and conversion rates
• Monitor performance metrics and adjust strategy accordingly
• Ensure consistent deal progression and close rates

4. Client & Stakeholder Management

• Build relationships with key clients and strategic accounts
• Partner with marketing, product, and leadership teams
• Represent the business in high-level negotiations

5. Process & Performance Optimisation

• Implement and optimise sales processes, tools, and CRM usage
• Drive adoption of best practices and automation
• Analyse data to improve efficiency and win rates

Key Requirements

Experience

• 7–12+ years in sales, with 3–5+ years in leadership roles
• Proven track record of hitting or exceeding revenue targets
• Experience managing teams and scaling sales operations

Skills

• Strong leadership and coaching ability
• Strategic thinking with hands-on execution
• Excellent communication and negotiation skills
• Data-driven mindset (forecasting, reporting, pipeline analysis)

Preferred

• Experience in SaaS, recruitment, or high-growth environments
• Familiarity with CRM/ATS platforms (e.g. Loxo, Salesforce, HubSpot)
• Exposure to AI-driven sales tools and automation

KPIs / Success Metrics

• Revenue growth (monthly, quarterly, annual)
• Pipeline coverage and conversion rates
• Average deal size and sales cycle length
• Team performance and retention
• Forecast accuracy

Typical Salary (Australia)

• Base: AUD $150K – $220K
• OTE: AUD $250K – $400K+ (depending on company size and structure)

Who This Role Suits

• Senior sales leaders who want ownership of revenue
• Operators who can balance strategy with execution
• People who enjoy building teams and driving growth