Marketing Director

Bring your expertise in digital marketing, new home sales, homebuilding, real estate, etc and join our client – a Fortune 250 real estate development company who has been #1 in their space for over 15 years!

Highlights:

• Market Leader: Largest homebuilder in East Atlanta!
• Hybrid Schedule: 2-3 days in the office / 2-3 days remote or in the field
• Leadership Position: Oversee a team of 3 responsible for marketing of this $250,000,000 business

What you’ll do:

• Manage and lead the development of a comprehensive strategic marketing plan for the East Atlanta division while ensuring brand consistency.
• Oversee the marketing department and coordinate with the Division President to develop and manage a marketing and communication plan.

Responsibilities:

• Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
• Identify and prioritize marketing objectives, including managing marketing campaigns–digital and on site
• Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
• Analyze and interpret user journey data to improve customer experience
• Review performance of the website and track campaign reporting to manage revenue, costs, and ROI
• Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
• Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance
• Coordinate advertising and public relations with the ad agency for current communities
• Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives
• Manage branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
• Hire and manage all vendors for model home openings within local division and corporate requirements
• Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex

What you’ll need:

• Bachelor’s Degree required
• 5+ years of digital marketing experience (Homebuilding industry experience is highly preferred)
• Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC
• Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com
• Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software

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