Who Our Client Is

Our client has been a respected name in the homebuilding industry for more than 60 years and is one of the largest private custom homebuilding companies in the nation, with operations across the Southeast, South Central and Midwest US regions.  

What They Need

The VP of National Sales is the strategic driver of sales performance across the organization.  This new role leads the sales vision, systems, and execution necessary to grow revenue, elevate the home buyer experience, and strengthen market sales capability.  The VP of Sales ensures consistent sales processes, pipeline management discipline, and brand-aligned client engagement across all markets.  This leader partners with all departments within the company to create a seamless, high-end buying experience worthy of a luxury home brand.

What You’ll Do

Strategic Leadership

• Build and execute a national sales strategy aligned with revenue goals and company growth objectives.
• Assess market trends, buyer expectations, and competitive landscape to adjust strategy proactively.
• Partner closely with organization leadership to support new market onboarding and ramp-up.

Market Sales Enablement

• Create, implement, and maintain a scalable sales playbook, including buyer journey, lead handling, pipeline management, objections, pricing conversations, and contract processes.
• Develop training, tools, and coaching for market sales teams to improve conversion rates and client experience.
• Conduct regular performance reviews with market divisions and provide targeted improvement plans.
• Champion best practices and ensure the luxury brand experience remains consistent at every location.

Revenue & Performance Management

• Set national sales KPIs, dashboards, and reporting cadences; ensure market compliance with CRM use and data accuracy.
• Track, analyze, and forecast sales trends across all markets; provide insights to the CEO and executive team.
• Identify underperforming markets early and deploy corrective action plans.
• Oversee the annual sales budgeting process and align resources accordingly.

Client Experience & Brand Stewardship

·       Ensure the sales process reflects a premium, consultative experience aligned with luxury clients’ expectations.

·       Collaborate with marketing to build campaigns, collateral, and digital assets tailored to luxury buyers.

·       Strengthen handoff processes between sales, design, and construction for a frictionless client journey.

Team Leadership

• Lead and coach a high-performing internal sales enablement team.
• Build a culture of accountability, continuous improvement, and data-driven decision-making.
• Influence market sales leaders without direct authority through strong relationships, credibility, and practical tools.

Cross-Functional Collaboration

• Work with Operations to align sales with production capacity and cycle time realities.
• Partner with IT to improve systems, reporting, and market usability.
• Serve as the executive owner of the sales portion of the market system from first touch to contract signing.

What You’ll Need

• 10+ years of progressive sales leadership experience, ideally within custom homebuilding, real estate, luxury products, or other high consideration buying environments.
• Bachelor’s degree in business, marketing, sales, or a related field required; MBA preferred.
• Proven success overseeing multi-location sales performance with measurable revenue growth.
• Deep understanding of the consultative sales process, high-end client expectations, and long-cycle sales environments.
• Strong business acumen and comfort with analytics, forecasting, and CRM systems.
• Exceptional communication, influence, and relationship-building skills.
• Ability to translate strategy into tools, processes, and repeatable systems used across diverse markets.
• Demonstrated experience building sales playbooks, training programs, and scalable processes.
• Strong track record managing long sales cycles, high-ticket buyers, and consultative/relationship-driven sales models.
• Experience collaborating closely with Operations, Design, Construction, Marketing, and Customer Experience teams.
• CRM expertise required (Salesforce, HubSpot, or similar), with data-driven forecasting and analytics capabilities.
• Background influencing without direct authority and supporting market teams is highly preferred.