Scope of Position

We seek a seasoned, strategic marketing executive to lead a dynamic, multi-brand, multi-channel marketing function. This senior leadership role will be instrumental in developing and executing a unified marketing strategy across a diverse product portfolio and customer base. The ideal candidate will bring deep experience in B2B marketing, product commercialization, and driving growth through direct and indirect sales channels.

Responsibilities

Strategic Leadership & Vision

• Develop and execute a comprehensive marketing strategy that supports revenue growth and brand development across multiple business units.
• Serve as a core member of the executive leadership team, collaborating cross-functionally with Product Management, Product Development, Sales, and Operations to align on go-to-market plans and commercialization efforts.
• Build and lead a high-performance marketing organization capable of supporting complex push and pull sales dynamics.

Brand & Channel Marketing

• Lead brand strategy for over a dozen unique brands, ensuring alignment with company goals while differentiating across markets and customer segments.
• Direct channel marketing initiatives supporting a vast dealer/distributor network and diverse direct-buying customer base.
• Partner with internal and external sales teams to drive market adoption and support product sell-through strategies.
• Ensure consistent and compelling brand messaging across a wide range of product categories and pricing tiers.

Product Launch & Commercialization

• Collaborate with product teams to execute launch strategies for a high volume of new product introductions annually.
• Drive promotional planning, sales enablement tools, and lifecycle marketing initiatives that support sustained product success.
• Support segment-specific offerings and content in partnership with the sales organization.

Marketing Operations & Departmental Oversight

Lead and integrate core marketing functions, including:

• Trade shows and event strategy (50+ annually)
• Social media and digital marketing
• Brand and merchandising management
• Channel marketing programs
• Graphic design and video content
• E-commerce and product content
• Print and digital asset development
• Leverage data and analytics to measure effectiveness, improve performance, and support strategic decision-making.
• Support post-acquisition integration of marketing teams, systems, and processes.

Sales & Customer Enablement

• Provide tools and content to enable sales teams and customer success initiatives, including product education, training materials, and solution-selling content.
• Create campaigns and assets that drive awareness, engagement, and revenue across multiple buyer groups.

Qualifications

• 15+ years of marketing leadership experience in complex B2B environments.
• Proven track record managing SKU-intensive product portfolios and multi-brand ecosystems.
• Strong background in both channel-led and direct sales support.
• Experience in successful product launches across multiple markets and channels.
• Expertise in product commercialization and sales alignment.
• Demonstrated ability to lead large, multidisciplinary marketing teams.
• Excellent interpersonal, communication, and executive leadership skills.

Preferred Qualifications

• Bachelor’s or advanced degree in Marketing, Business, or related discipline.
• Experience in industries with a range of value and innovation-driven products.
• Knowledge of distributor-dealer networks and direct-to-customer marketing approaches.
• Proven success in modernizing marketing operations and brand strategies.