Marketing Manager – Dental Service Organization

Location: Central Massachusetts (based near Worcester, MA)

Travel: Required within Massachusetts, primarily within 50 miles of Worcester

Compensation: Competitive salary with benefits

Position Overview

We are seeking a dynamic and experienced Marketing Manager to lead the marketing function for a growing dental service organization with nine locations across Central Massachusetts. This individual will oversee a team of Practice Relations Directors (PRDs) while managing relationships with external vendors, spearheading referral and grassroots marketing efforts, and coordinating company-wide events, including our continuing education programs.

This is a hands-on leadership role requiring a balance of strategic planning, team leadership, vendor management, and active community engagement. The ideal candidate will have a strong background in multi-location small business marketing, with a proven ability to manage both B2B and B2C initiatives.

Key Responsibilities

Team Leadership & Practice Support

• Provide direct leadership and oversight to PRDs, ensuring they effectively build and maintain referral relationships within their territories.
• Visit practices and referring providers regularly to maintain strong relationships and support escalations as needed.
• Monitor and support field-based PRD activity, ensuring alignment with company goals and effective regional coverage.

Marketing Strategy & Vendor Management

• Develop and execute comprehensive marketing strategies to drive patient acquisition, referrals, and overall brand visibility.
• Manage relationships with third-party vendors including PPC, digital marketing, and reputation management partners.
• Negotiate and manage vendor contracts, ensuring accountability, performance, and alignment with budgetary goals.
• Oversee grassroots marketing efforts, ensuring community presence and localized outreach.

Event Planning & Execution

• Coordinate and oversee all company events, including continuing education programs for providers.
• Manage all logistics including venue selection, vendor coordination, registration, marketing materials, and event-day execution.
• Ensure quality, attendance, and overall success of events, delegating tasks to team members while maintaining accountability for outcomes.

Financial & Performance Oversight

• Monitor marketing budgets and campaign performance, ensuring ROI and adherence to spending controls.
• Provide regular reporting on campaign effectiveness, referral growth, and practice-level marketing performance.
• Collaborate with leadership to refine strategies based on data and performance insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred.
• 5+ years of experience in marketing leadership, preferably in multi-location healthcare, dental, or related service industries.
• Demonstrated experience managing external vendors, contracts, and marketing campaigns.
• Strong event planning and execution experience, including professional education or customer engagement events.
• Solid understanding of B2B and B2C marketing principles, grassroots marketing, and community outreach.
• Excellent leadership, communication, and relationship-building skills.
• Ability to travel regularly throughout Massachusetts to practices and referring providers.