Lifecycle Marketing Manager – Wellness & Digital Media Brand
📍 Location: Remote (U.S.-Based)
Are you a data-driven lifecycle marketer with a passion for health, wellness, and customer engagement? This is an exciting opportunity to shape and execute lifecycle strategies for a leading wellness brand with a strong digital footprint and loyal audience.
About the Company
This wellness-forward digital media and consumer brand inspires people to live healthier, more connected lives. With a robust content platform, thriving product line, and growing community, they are seeking a Lifecycle Marketing Manager to lead the development and optimization of customer journeys that drive retention, loyalty, and long-term value.
The Role
As Lifecycle Marketing Manager, you will be responsible for building, testing, and optimizing multi-channel communication strategies across email, SMS, and other touchpoints. You’ll work cross-functionally to craft personalized, engaging experiences that nurture relationships from first touch to loyal customer and beyond.
What You’ll Do
📬 Own Email & SMS Lifecycle Programs – Build and optimize automated journeys including welcome, onboarding, retention, win-back, and post-purchase flows.
📈 Analyze & Optimize Campaigns – Use data to inform segmentation, improve messaging, and increase conversion and engagement.
🎯 Drive Personalization Strategy – Leverage behavioral, demographic, and transactional data to deliver relevant, targeted experiences.
🤝 Collaborate Across Teams – Work with brand, growth, content, and product teams to align lifecycle efforts with broader marketing strategies.
📊 Report on KPIs & Customer Health – Track campaign performance, retention metrics, and customer lifetime value to guide decision-making.
What You’ll Bring
✔️ Experience managing lifecycle and retention marketing for a DTC or content-driven brand
✔️ Strong knowledge of email/SMS platforms (Klaviyo, Iterable, Braze, or similar)
✔️ Ability to balance strategy and execution—comfortable working cross-functionally and diving into the details
✔️ Analytical mindset with a strong grasp of marketing metrics, segmentation, and A/B testing
✔️ Passion for wellness and customer-centric marketing
Why Join?
🌿 Join a purpose-driven brand that’s changing lives through wellness
📈 Drive lifecycle strategy for a highly engaged audience
🌍 Fully remote role with flexibility and meaningful work
🏆 Competitive salary, great benefits, and a supportive team
If you're a lifecycle marketer ready to build deeper customer relationships and grow with a mission-led brand, we’d love to hear from you!