VP of Brand Marketing – Creative Manufacturing Brand

📍 Location: On-Site (Salt Lake City, UT)

Are you a seasoned marketing leader with a passion for creativity, craftsmanship, and community? Join a category-leading consumer brand that brings innovation and artistry together through beautifully engineered products and a loyal customer base.

About the Brand

This established and fast-evolving company empowers creators through high-quality products, education, and storytelling. With a passionate community and decades of heritage, the brand is now entering an exciting new era of growth—building stronger connections with customers while expanding its presence across digital, retail, and global markets.

The Role

As VP of Brand Marketing, you’ll set the vision, strategy, and direction for all marketing efforts, leading a talented team across brand, creative, and digital. You’ll oversee integrated campaigns, community initiatives, and product storytelling that deepen brand loyalty, elevate awareness, and drive long-term growth.

What You’ll Do

🎯 Lead Marketing Strategy – Develop and execute a holistic marketing strategy that supports business objectives and brand evolution

📈 Build Brand Awareness – Strengthen the brand’s positioning across retail, digital, and community channels

💡 Inspire Creativity – Oversee creative direction, campaign development, and storytelling that celebrate craftsmanship and innovation

🤝 Collaborate Cross-Functionally – Partner with product, sales, and leadership teams to align brand marketing with broader company goals

📊 Own Performance Metrics – Establish KPIs, analyze marketing performance, and optimize campaigns for growth and engagement

👥 Lead & Mentor Teams – Manage and develop a high-performing marketing team, fostering collaboration, innovation, and excellence

What You’ll Bring

✔️ 10+ years of marketing leadership experience, ideally within consumer goods, creative industries, or lifestyle brands

✔️ Proven success building and scaling omnichannel marketing strategies

✔️ Strong understanding of brand storytelling, content, and community engagement

✔️ Experience leading and developing large cross-functional teams

✔️ Excellent analytical, strategic, and communication skills

✔️ Creative thinker with a deep appreciation for craftsmanship, artistry, and innovation

Why Join?

🧵 Be part of a legacy brand entering an exciting phase of transformation

📈 Lead high-impact marketing initiatives with full creative influence

🏭 On-site role in Salt Lake City with a dynamic, collaborative team

✨ Make your mark shaping the next chapter of an iconic creative brand