Senior Director of Growth – Wellness Brand
📍 Location: Hybrid Remote (US-Based)
Are you a growth-focused leader who thrives at the intersection of data, strategy, and creativity? Join a fast-scaling wellness brand on a mission to make better health more accessible through thoughtful products and community-driven experiences.
About the Brand
This modern wellness company blends science, lifestyle, and purpose to create products that support everyday wellbeing. With strong brand affinity, expanding retail and DTC channels, and a loyal customer base, they’re entering a new phase of growth and looking for a strategic leader to help scale responsibly and sustainably.
The Role
As Senior Director of Growth, you’ll own the end-to-end growth strategy across acquisition, retention, and revenue. You’ll lead performance marketing, lifecycle marketing, and experimentation efforts while partnering closely with brand, product, and ecommerce teams to unlock new growth opportunities. This is a highly visible leadership role with real influence on business outcomes.
What You’ll Do
📈 Own Growth Strategy – Develop and execute growth plans across paid, owned, and organic channels
🔄 Optimize the Funnel – Lead CRO, experimentation, and lifecycle marketing to improve LTV, retention, and conversion
📊 Performance & Analytics – Set KPIs, analyze performance, and turn insights into actionable growth initiatives
🤝 Cross-Functional Leadership – Collaborate with brand, creative, product, and ecommerce teams to align growth with storytelling and UX
💳 Drive Revenue Expansion – Identify opportunities across subscriptions, bundles, partnerships, and new channels
👥 Build & Lead Teams – Manage and mentor a high-performing growth team and agency partners
What You’ll Bring
✔️ 8–12+ years of experience in growth, performance marketing, or digital strategy, ideally in DTC, wellness, or CPG
✔️ Proven track record scaling acquisition and revenue in high-growth environments
✔️ Deep expertise in paid media, lifecycle/CRM, retention, and experimentation
✔️ Strong analytical mindset with comfort owning forecasts and KPIs
✔️ Experience leading teams and cross-functional initiatives
✔️ Passion for wellness, consumer brands, and mission-driven work
Why Join?
🌿 Help shape the growth strategy of a category-defining wellness brand
📈 High-impact leadership role with autonomy and visibility
🏡 Hybrid flexibility with a collaborative, modern team
✨ Opportunity to build scalable systems that drive meaningful, long-term growth