Senior Manager of Influencer Marketing – Wellness Brand
📍 Location: Hybrid Remote (US-Based)
Are you a relationship-driven marketer with a sharp eye for culture, creators, and community? Join a fast-growing wellness brand that’s built on authenticity, connection, and products people genuinely love.
About the Brand
This modern wellness company blends science-backed products with thoughtful storytelling and community-led growth. With a strong DTC foundation, expanding retail presence, and a loyal customer base, the brand has become a leader in creator-first marketing and is continuing to scale its influence strategy.
The Role
As Senior Manager of Influencer Marketing, you’ll own and evolve the influencer and creator strategy from end to end. You’ll build long-term partnerships, lead campaigns across launches and evergreen initiatives, and work closely with brand, growth, and social teams to drive awareness, trust, and conversion.
What You’ll Do
🤍 Own Influencer Strategy – Develop and execute a comprehensive influencer and creator strategy aligned with brand and growth goals
🤝 Build Creator Relationships – Identify, onboard, and manage long-term partnerships with creators, ambassadors, and tastemakers
📣 Lead Campaigns & Launches – Execute influencer programs for product launches, seasonal moments, and always-on initiatives
📊 Track Performance – Measure ROI across awareness, engagement, and conversion, and optimize programs based on insights
🤝 Collaborate Cross-Functionally – Partner with brand, social, paid media, and growth teams to ensure cohesive storytelling and execution
📋 Manage Budgets & Contracts – Oversee influencer budgets, gifting, contracts, and agency or platform relationships
What You’ll Bring
✔️ 5–7+ years of experience in influencer or partnerships marketing, ideally within DTC, wellness, beauty, or lifestyle brands
✔️ Strong track record building authentic, high-performing creator programs
✔️ Deep understanding of social platforms, creator trends, and cultural moments
✔️ Experience managing budgets, negotiations, and performance reporting
✔️ Highly organized, proactive, and relationship-oriented
✔️ Passion for wellness, community, and mission-led brands
Why Join?
🌿 Play a key role in shaping the voice and visibility of a beloved wellness brand
📈 High-impact role with ownership and room to grow
🏡 Hybrid flexibility with a collaborative, modern team
✨ Opportunity to build meaningful creator partnerships that truly resonate