We are partnering with an ambitious, early-stage home wellness company creating beautifully designed products that make recovery, energy and wellbeing part of everyday life. The company is preparing to launch a broader portfolio of innovative products across cold therapy, lighting and heat.
This is an opportunity to join at the earliest stage and build the marketing function, growth engine and customer strategy from the ground up.
The Role
As the founding Head of Growth Marketing, you will work directly with an experienced consumer founder to lead product launches, develop the go-to-market strategy and identify the company’s earliest and most valuable customers.
You will own growth across acquisition, retention, e-commerce, creative testing and customer experience. This is a highly hands-on role for someone comfortable creating the strategy, executing it and building the team and agency network required to scale.
What You’ll Do
- Lead the launch and growth of a new portfolio of home wellness products
- Build the customer acquisition, retention and e-commerce strategy
- Own performance marketing, CAC, ROAS, attribution and marketing efficiency
- Develop a strong creative testing and content engine
- Use customer research and direct feedback to refine positioning and messaging
- Manage the marketing budget and commercial performance
- Build and lead the future marketing team
- Partner closely with the founder across brand, product and company strategy
- Potentially grow into broader GM or company leadership responsibilities
What We’re Looking For
- Significant experience scaling DTC consumer brands
- Clear examples of growing a business from an early stage through meaningful revenue
- Deep knowledge of performance marketing, e-commerce and Shopify
- Experience launching new products and building go-to-market plans
- Strong understanding of CAC, ROAS, payback periods and contribution margin
- Experience working directly with founders
- A hands-on, entrepreneurial and commercially rigorous approach
- Experience with hard goods, wellness, consumer products or considered purchases is strongly preferred
- A genuine personal connection to health, wellness and human performance
Location: Venice / Santa Monica - California
$200-220k + HIGH performance bonus