Director of Sales, West | Fast-Growing Beverage Brand | Western United States (Los Angeles Preferred)

We're partnering with an exciting, category-creating beverage brand to find a Director of Sales, West — a high-energy, relationship-driven sales leader ready to own and grow regional presence across the Western United States.

This is a hunter-builder role for someone who thrives in the field, loves opening doors, and knows how to turn distribution wins into sustained velocity on shelf. The brand is growing fast, the culture is genuine, and the opportunity to make a real mark is significant.

The Role

As Director of Sales, West, you'll lead growth across key markets from California and Texas to the Pacific Northwest and everywhere in between. You'll strengthen existing retail partnerships while aggressively building new accounts, markets, and distributor relationships — and you'll own the regional P&L to back it up.

What You'll Own

You'll develop and execute a regional sales plan tied to national volume targets, prospect and close new distribution and placement opportunities across grocery, natural, convenience, and specialty retail, and manage distributor relationships end-to-end — including ride-alongs, sales blitzes, and inventory planning. You'll negotiate promotional programs, conduct regular business reviews, manage trade spend, and track performance across volume, distribution, velocity, and ROI. You'll also manage and support field and DSD sales teams, and represent the brand at trade shows, retail activations, and community events.

What We're Looking For

The ideal person has 3–5 years of field sales experience within CPG beverages and a strong track record of hitting or exceeding sales and distribution targets. You know the Western retail and foodservice landscape well, and ideally have existing relationships with regional buyers and distributors.

You have experience managing distributor networks including DSD or broadline partners, and you're comfortable with sales and category data platforms like VIP, Karma, or SPINS. You're analytical, a strong presenter, and a self-starter who operates well in a remote, field-based role. Willingness to travel up to 25% is a must.

Details

Title: Director of Sales, West

Location: Western United States — Los Angeles Preferred

Travel: Up to 25%

Compensation

Competitive base plus performance bonus, medical/dental/vision, 401(k) with company match, and cell phone stipend.

This Could Be a Fit If…

You love being in the field building relationships and closing deals. You're energized by emerging brands and the challenge of creating a new category. You want ownership — of a territory, a strategy, and real results. And you're excited to be part of a team that's passionate about what they're building.