Ecommerce Lead – Sustainable Footwear Brand
📍 Location: On-Site (Austin, TX)
Are you passionate about next-level ecommerce operations, performance, and digital commerce strategy? Join a purpose-driven footwear brand that’s rooted in health, sustainability, and bold innovation.
About the Brand
This forward-thinking footwear brand designs minimalist, sustainable shoes that promote natural movement while championing environmental responsibility. With a growing community of advocates and a mission to reconnect people with nature, they’re scaling their DTC presence and digital commerce operations.
The Role
As Ecommerce Lead, you’ll own the on-the-ground execution and strategic direction of the brand’s ecommerce business from the Austin headquarters. You’ll balance hands-on management with long-term vision—optimizing UX, driving conversion, scaling revenue, and ensuring the digital storefront reflects the brand’s mission at every touchpoint.
What You’ll Do
🛒 Lead Online Sales – Own P&L, revenue goals, and growth trajectory for ecommerce
🧩 Optimize the Site – Analyze user behavior, A/B test flows, manage UX/UI improvements, and drive conversion rate optimization
📦 Merchandising & Catalog – Oversee product launches, site merchandising, inventory prioritization, and seasonal assortment strategies
📊 Data & Analytics – Monitor key ecommerce metrics (AOV, LTV, CRO, retention), generate insights, and refine strategies accordingly
🛠 Cross-Functional Collaboration – Work with marketing, creative, product, and operations teams to align site strategy with campaign, launch, and supply chain needs
🎯 Team & Process Management – Manage and mentor the ecommerce team, refine processes, and scale operations
What You’ll Bring
✔️ 5–7+ years in ecommerce management or digital commerce roles (preferably in DTC, retail, or apparel/footwear)
✔️ Proven experience driving revenue growth, conversion optimization, and site performance
✔️ Strong analytical skills and comfort working with data, dashboards, and KPIs
✔️ Experience with ecommerce platforms (Shopify, Magento, or similar)
✔️ Excellent cross-functional leadership and communication skills
✔️ Bias for action, strong problem-solving skills, and ability to thrive in a fast-paced environment
✔️ Passion for sustainability, wellness, and mission-led brands
Why Join?
🌍 Be a key driver of ecommerce growth for a mission-first footwear brand
🏬 Grow your impact from the Austin hub, plugged into operations and brand strategy
📈 High-visibility role with opportunity to shape digital growth and innovation
🤝 Work with a values-aligned team redefining sustainable footwear