Head of E-Commerce & Digital – Disruptive Intimates Brand

📍 Location: New York City (Hybrid)

Are you a strategic e-commerce leader with a passion for digital growth and customer experience? This is your chance to take the online retail strategy of a fast-growing, cult-favorite intimates brand to the next level.

About the Company

This NYC-based direct-to-consumer (DTC) brand is redefining intimates with minimalist, ultra-comfortable, and thoughtfully designed pieces. Known for its bold, modern aesthetic and devoted customer base, the brand is expanding rapidly and looking for a digital expert to fuel growth.

The Role

As Head of E-Commerce & Digital, you’ll oversee the brand’s digital presence, driving online sales, optimizing the customer experience, and leading performance marketing efforts. You’ll own the website, CRM, and analytics—ensuring every digital touchpoint enhances brand engagement and fuels revenue growth.

What You’ll Do

• Lead E-Commerce Strategy: Oversee the website, UX, and merchandising to improve conversion and customer retention.
• Drive Digital Growth: Manage paid media, email, SMS, SEO, and performance marketing to scale revenue.
• Leverage Data & Insights: Analyze customer behavior and sales trends to optimize strategy.
• Enhance the Customer Journey: Develop strategies that improve engagement, loyalty, and personalization.
• Collaborate Cross-Functionally: Work closely with creative, marketing, and operations teams to align digital efforts.

Why Join?

🔥 Play a key role in shaping the future of a fast-growing, category-defining brand

💡 Lead digital strategy in a dynamic, creative, and entrepreneurial environment

📈 Competitive salary, benefits, and growth opportunities

🖤 Join a passionate team dedicated to challenging industry norms and redefining comfort

If you’re a digital expert who thrives in fast-paced environments and knows how to build an exceptional e-commerce experience, we’d love to hear from you!