Vice President of Brand – Innovative Health & Wellness Company

Are you a visionary brand leader with a passion for health and wellness? This is an exciting opportunity to shape and elevate the brand strategy for a rapidly growing company that's redefining daily rituals with functional beverages.

About the Company

This innovative company specializes in creating alternatives to traditional coffee. Their mission is to enhance focus, energy, immunity, and gut health, providing customers with a healthier start to their day. With a strong commitment to quality and wellness, they've built a loyal community and are poised for significant growth.

The Role

As the Vice President of Brand, you will lead the development and execution of comprehensive brand strategies that resonate with the target audience and differentiate the company in the health and wellness market. Reporting directly to the CEO, you'll oversee all aspects of brand management, including marketing, creative direction, and customer engagement, ensuring a cohesive and compelling brand presence across all channels.

What You’ll Do

• Develop & Implement Brand Strategy: Craft and execute a brand vision that aligns with the company's mission and growth objectives.
• Lead Marketing Initiatives: Oversee integrated marketing campaigns, including digital, social media, content marketing, and public relations.
• Enhance Customer Experience: Ensure consistent and engaging customer interactions across all touchpoints, fostering loyalty and community.
• Collaborate Cross-Functionally: Work closely with product development, sales, and operations teams to align brand strategies with business goals.
• Analyze & Optimize Performance: Utilize data-driven insights to measure the effectiveness of brand initiatives and refine strategies accordingly.

Why Join?

• Innovative Environment: Be part of a company that's pioneering health-focused alternatives in the beverage industry.
• Leadership Role: Play a pivotal role in shaping the brand's future and driving its success.
• Growth Opportunities: Join a dynamic team with a clear vision and ample opportunities for professional development.
• Competitive Compensation: Receive a comprehensive benefits package, including performance-based incentives.

If you're a strategic thinker with a proven track record in brand management and a passion for wellness, we'd love to hear from you!