VP of Growth Marketing

Physician-Founded Wellness Brand | Remote (US)

We're partnering with a fast-growing, physician-founded wellness brand to find a VP of Growth Marketing - someone who can own customer acquisition and revenue growth for a DTC business doing real numbers, and help drive the strategy for its next stage of scale.

The brand is built around a proprietary, science-backed supplement and has grown quickly into one of the most talked-about names in the category. It sells primarily direct-to-consumer with a strong subscription base, and has recently expanded into national retail. Revenue is approaching nine figures, margins are strong, and the culture is still mission-driven, fast-moving, and founder-led.

The Role

As VP of Growth Marketing, you'll own all revenue-driving initiatives across acquisition, retention, and ecommerce performance for the DTC channel. You'll build and lead the strategy that maximizes the performance of the brand's website - from paid media and channel mix to full-funnel planning, from awareness through conversion to loyalty.

You'll work closely with the CMO and leadership team, lead a team of growth marketers and channel owners, and partner with creative, brand, community, and product to make sure growth happens in a way that's cost-efficient and true to the brand.

What You'll Own

You'll lead multi-channel media strategy across paid social, paid search, affiliate, podcast, TV, direct mail, OOH, and emerging channels - owning testing, targeting, and optimization to hit aggressive revenue and CAC targets.

This includes media mix modeling and budget allocation, monthly revenue forecasting, and building the KPIs that keep growth predictable, not just fast. You'll partner with creative and brand teams to test messaging and audience segmentation that expands the addressable market.

You'll also build and mentor a high-performing growth team, and champion a test-and-learn culture grounded in data and velocity.

What We're Looking For

The ideal person has 12+ years of DTC and CPG growth marketing experience, including a track record of playing a key role in scaling a brand - ideally one with a meaningful subscription component.

You're analytically minded and comfortable using data and quantitative modeling to make decisions, but you can also think beyond paid media - you understand brand-building as both an art and a science, and you treat CAC to LTV as a core KPI, not an afterthought. You're a strong people leader who can build and develop a team, and you're energized by a dynamic, entrepreneurial culture that rewards ownership and results.

Details

• Title: VP of Growth Marketing
• Reports to: CMO
• Location: Remote (US)
• Schedule: Full-time, Monday-Friday

This Could Be a Fit If…

• You've owned revenue growth and a real paid media budget for a subscription DTC brand.
• You can move between the analytical and the creative sides of growth without losing either one.
• You've helped scale a brand past $50M and want to help take one past $100M+.
• You want ownership over strategy, not just execution of someone else's plan.
• You're excited by wellness, health, and a mission-driven, founder-led culture.