Growth Marketing Manager - Acquisition | DTC Apparel Brand | New York City
We’re partnering with a well-loved direct-to-consumer apparel brand to find a Growth Marketing Manager for their acquisition team. This role is all about bringing in new customers through paid social, and it’s perfect for someone who lives in the data but gets just as excited about finding the next winning creative.
The brand is known for quality everyday essentials sold directly to customers online, and they’re serious about growth. You’ll own revenue and efficiency for your categories across markets, with real input into strategy, creative, and the full customer journey.
The Role
As Growth Marketing Manager, you’ll be responsible for driving year over year revenue growth and contribution margin for your assigned categories, focused on new customer acquisition through paid channels like Meta and X.
You’ll report to the Head of Acquisition and own performance across the full funnel, from first impression to first purchase. Creative is at the heart of this role, so you’ll lead the testing framework that finds new winning concepts and keeps them working harder week after week.
What You’ll Own
You’ll run media buying and budget planning for your categories, setting daily budgets around performance, seasonality, and growth goals, building optimization rules, and reporting weekly so the team can move fast when things shift.
You’ll lead creative testing and iteration. That means briefing and working with in-house photo and video teams, UGC creators, ambassadors, and agency partners, launching new angles and concepts every month, and delivering weekly iterations on potential winners across format, hook, copy, visuals, offer, and more.
You’ll also own the on-site experience that turns clicks into customers, including landing page testing, conversion rate, AOV, upsell funnels, and email capture and abandon flows. And you’ll keep a close eye on inventory, following top-selling SKUs, stock levels, and restock dates, and adjusting merchandising, bundles, and product pages so ad spend always goes where it can perform.
On top of that, you’ll put together monthly and quarterly plans for each category, grounded in unit economics, inventory, and campaign setup, and track the bigger KPIs like LTV, NPS, refund rate, and CPA.
What We’re Looking For
You have solid experience in growth or performance marketing at a DTC brand, with hands-on media buying on Meta and a track record of scaling paid acquisition profitably. You understand unit economics and know how to set and hit efficiency targets.
You’re creative-minded and data-driven in equal measure. You know what makes a winning ad, you’re comfortable running high-volume creative testing, and you can turn performance data into clear insights and hypotheses for the team. You’re organized, quick to react, and you like owning results end to end.
Details
Title: Growth Marketing Manager - Acquisition
Reports to: Head of Acquisition
Location: New York City
Focus: New customer acquisition through paid social (Meta and X)
This Could Be a Fit If…
You get a real thrill out of finding a winning ad.
You love the numbers but never forget the creative is what moves them.
You think about the whole journey, not just the click.
You like owning your results and seeing your impact on revenue.
You want to help scale a DTC brand people genuinely love.