Director of E-Commerce – Fragrance & Lifestyle Brand
📍 Location: Remote (US-Based)
Are you a strategic and hands-on ecommerce leader who knows how to turn brand heat into revenue? Join a fast-growing fragrance and lifestyle brand with a strong identity, loyal following, and major momentum across DTC and retail.
About the Brand
This category-disrupting fragrance brand has built a cult following through bold storytelling, clean formulations, and a design-forward aesthetic. Sitting at the intersection of beauty, fashion, and culture, the brand continues to scale its digital presence while expanding into new channels and markets.
The Role
As Director of E-Commerce, you’ll own the digital storefront end-to-end—driving revenue growth, optimizing the customer journey, and elevating the online experience. You’ll partner closely with growth, creative, and operations teams to ensure the site performs at a high level while staying true to the brand’s identity.
What You’ll Do
🛒 Own Ecommerce Performance – Drive revenue, conversion, AOV, and customer retention across the site
🧩 Optimize UX & CRO – Continuously improve site experience through testing, personalization, and data-driven insights
📦 Merchandising Strategy – Oversee product launches, site merchandising, and assortment planning
📊 Data & Analytics – Track performance metrics and translate insights into actionable improvements
🤝 Cross-Functional Collaboration – Partner with growth, creative, and operations teams to align campaigns, launches, and inventory
⚙️ Platform & Tools Management – Oversee ecommerce platforms (Shopify or similar), integrations, and third-party tools
What You’ll Bring
✔️ 7–10+ years of ecommerce or digital commerce experience, ideally within DTC, beauty, or lifestyle brands
✔️ Proven success driving revenue growth and improving conversion rates
✔️ Strong understanding of CRO, merchandising, and customer journey optimization
✔️ Experience with Shopify or similar ecommerce platforms
✔️ Analytical mindset with the ability to make data-informed decisions
✔️ Strong cross-functional leadership and communication skills
Why Join?
✨ High-impact role owning a core revenue channel
🌍 Fully remote flexibility with a fast-moving, creative team
📈 Opportunity to scale ecommerce for a culturally relevant, high-growth brand
💫 Work at the intersection of beauty, fashion, and digital innovation