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Vice President Marketing
Green Bay, Wisconsin, United States
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Are you a dynamic marketing leader with a passion for building brands, driving innovation, and accelerating growth? Our client, a rapidly growing, privately held food and beverage manufacturer, is seeking a Vice President of Marketing to lead the commercial growth strategy for a nationally recognized, fast-growing beverage brand. 


This is a unique opportunity to help build and scale an emerging consumer packaged goods business with significant growth potential. The ideal candidate is an entrepreneurial, results-driven leader who thrives in a fast-paced environment and brings a strong combination of brand building, innovation, and commercial leadership experience. 


Some responsibilities include: 

  • Develop and execute the brand's long-term growth strategy across retail, club, convenience, e-commerce, and foodservice channels. 
  • Lead brand strategy, consumer marketing, innovation, commercialization, and demand generation to accelerate growth. 
  • Partner closely with Sales, R&D, Finance, and Supply Chain to drive revenue, profitability, and market expansion. 
  • Identify new opportunities through consumer insights, category trends, and competitive analysis. 
  • Oversee commercial performance, including pricing, promotional strategies, distribution, and marketing investments. 
  • Build and develop the marketing team, capabilities, and processes needed to support significant business growth. 


Some qualifications include: 

  • Progressive marketing leadership experience within CPG, food, beverage, or another consumer-driven industry. 
  • Proven success building, launching, and scaling consumer brands, ideally within high-growth or entrepreneurial environments. 
  • Strong background in brand strategy, consumer insights, innovation, commercialization, and retail marketing. 
  • Commercial and financial acumen, including experience with P&L management, pricing, revenue growth, and profitability. 
  • Demonstrated ability to lead cross-functional teams and drive results in a fast-paced, collaborative environment. 
  • Willingness to travel and work onsite in Little Chute, Wisconsin. Relocation assistance is available. 


Why Join? 

This is a rare opportunity to combine the agility of a start-up with the resources of an established, growing organization. You'll have the autonomy and leadership support to build something meaningful, with significant long-term growth potential and the opportunity to evolve into broader business leadership and General Manager responsibilities. Competitive executive compensation, a comprehensive benefits package, and the opportunity to shape the future of a rapidly expanding consumer brand. 


If you or someone you know would be interested in discussing this opportunity, please contact Rachel Thrune at rachel@curtisfood.com.


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