Rainier Recruiting is partnering with a global, $100m consumer goods company in the wellness and personal health space is seeking a strategic and hands-on leader to oversee its digital commerce and online marketplace operations. The Director of eCommerce and Marketplaces is responsible for directing the strategy, performance, and execution across all DTC (direct-to-consumer) platforms, digital marketplaces (e.g., Amazon), and supporting CRM, loyalty, and digital marketing initiatives.

Reporting to the CRO, this individual will manage a cross-functional team and play a critical role in optimizing digital acquisition, customer retention, and revenue growth through data-driven strategies, high-impact campaigns, and an exceptional online experience. Passive candidates who are employed and curious to hear are more than welcome to have a “no-commitment” conversation with our Recruiting team about why this could be an exciting career opportunity. 

Compensation & Benefits:

• Annual salary: $150,000–$200,000 plus 30%+ percent bonus (negotiable).
• Hybrid work schedule.
• Health benefits
• Dental benefits
• Vision benefits
• 401k (fully vested) up to 3% match, then 0.5% up to 4%
• Short term coverage fully paid
• Long term coverage fully paid
• Life insurance fully paid
• Pet insurance
• Ancillary benefits (life, critical illness, injury etc.)
• Identify theft coverage

Location: Bellevue, WA. This position is onsite Monday-Thursday with an option to work-from-home on Fridays.

Key Responsibilities

• Own the financial performance (P&L) of the DTC website and marketplace channels, including net sales, gross margin, customer acquisition costs, and operating expenses.
• Drive new customer growth and long-term loyalty through targeted, multi-channel campaigns, leveraging paid media, affiliates, influencers, organic content, and lifecycle marketing.
• Lead strategic planning and activation across e-commerce platforms to maximize traffic, engagement, conversion, and customer lifetime value.
• Oversee customer acquisition funnel from awareness to advocacy, developing programs that elevate prospects into brand advocates through content, community, and experience.
• Develop and implement a segmented CRM and retention strategy to reduce churn and drive repeat purchases.
• Collaborate with internal stakeholders to align site initiatives with broader brand campaigns, product launches, and seasonal calendars.
• Ensure consistent brand and customer experiences across all digital touchpoints, including websites, marketplaces, email, social, and paid media.
• Lead optimization efforts around on-site UX, content, product merchandising, conversion, and checkout flow.
• Utilize analytics and A/B testing to evaluate performance and improve customer journeys across channels.
• Identify new packaging, pricing, and promotional strategies to enhance value and differentiation in the digital space.
• Build and develop a high-performing team while fostering a culture of innovation, accountability, and continuous improvement.

Qualifications

• Bachelor’s degree in marketing, business, or a related field; Master’s degree preferred.
• 10+ years of experience in digital marketing and e-commerce, ideally in CPG, wellness, or other consumer-focused industries.
• Proven track record leading P&L ownership for DTC websites and marketplaces, including Amazon and/or other major platforms.
• Demonstrated ability to scale customer acquisition and retention through performance marketing and content-driven channels.
• Deep understanding of performance marketing tactics including paid social, SEM, affiliate, and influencer channels.
• Strong analytical skills and ability to use data to drive strategic decisions and optimizations.
• Experience developing and executing CRM and loyalty programs, with measurable impact on LTV and retention.
• Excellent leadership and cross-functional collaboration skills.
• Strong communication and storytelling abilities, capable of aligning teams and influencing stakeholders.

Preferred Attributes

• Resourceful, entrepreneurial mindset with the ability to thrive in fast-paced, agile environments.
• Strategic thinker who can translate customer insights and market trends into action.
• Skilled in prioritizing and juggling multiple initiatives, with a focus on delivering results.
• Naturally collaborative and transparent, with a passion for building and developing high-performing teams.

Who is Rainier Recruiting? 

Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.