Rainier Recruiting is partnering with a global, $100m consumer goods company in the wellness and personal health space is seeking a DTC Advertising Manager to lead and scale multi-channel performance marketing campaigns. This role focuses on driving profitable customer acquisition and retention through paid media across Google Ads (Search & YouTube), Meta, TikTok, and emerging platforms.
The right candidate is a data-driven marketer with a proven track record in optimizing paid media at scale. This position requires balancing strategy and execution—owning campaign performance, managing budgets, and partnering with creative and product teams to deliver measurable business growth.
Compensation & Benefits:
- Annual salary: $110,000–$130,000 plus up to 30%+ percent bonus (negotiable).
- Hybrid work schedule.
- Health benefits
- Dental benefits
- Vision benefits
- 401k (fully vested) up to 3% match, then 0.5% up to 4%
- Short term coverage fully paid
- Long term coverage fully paid
- Life insurance fully paid
- Pet insurance
- Ancillary benefits (life, critical illness, injury etc.)
- Identify theft coverage
Location: Bellevue, WA. This position is onsite Monday-Thursday with an option to work-from-home on Fridays.
Responsibilities
- Develop and execute paid media strategies across Google Ads, Meta, TikTok, YouTube, and other emerging platforms.
- Manage budgets and allocate spend to maximize efficiency while meeting CAC, ROAS, and CLV goals.
- Build and oversee a structured testing roadmap for creative, audience segmentation, and funnel strategies.
- Collaborate with creative and product teams to ensure advertising aligns with brand objectives and messaging.
- Provide in-depth campaign reporting, insights, and actionable recommendations to leadership.
- Explore and integrate new platforms, tools, and technologies to continually improve performance.
- Lead and mentor team members, agencies, or external partners to ensure consistent results.
Qualifications
- 7+ years of experience in digital performance marketing with a focus on Google Ads, Meta, TikTok, and YouTube.
- Proven success in profitably scaling paid media budgets.
- Strong analytical skills with hands-on experience using Google Analytics 4, Tag Manager, attribution tools, and Excel/Sheets.
- Demonstrated ability to drive both upper-funnel awareness and lower-funnel conversion strategies.
- Prior experience managing agencies, external partners, or cross-functional teams is preferred.
- Bachelor’s degree required (marketing, business, communications, or related field preferred).
Personal Attributes
- Highly analytical, fact-driven decision maker.
- Inspiring leader with the ability to set ambitious goals and motivate others.
- Entrepreneurial and growth-oriented mindset, eager to make a significant impact.
- Agile operator—comfortable switching between strategy and hands-on execution.
- Collaborative and relationship-focused, fostering trust and accountability across teams.
Who is Rainier Recruiting?
Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.