Brand Marketing Director

Confidential Consumer Products Company (Social Gaming Category)

A high-growth consumer products company in the social gaming space is seeking a Brand Marketing Director to lead brand strategy, creative direction, and integrated campaign execution across digital, ecommerce, and retail channels.

This company develops category-defining tabletop products designed to bring people together in real life. Their products are distributed nationally through major retail and ecommerce partners, and the brand has built a strong reputation for bold, irreverent, and culturally relevant marketing.

This is a highly visible role responsible for shaping how the brand shows up in the world—owning top-of-funnel storytelling while ensuring it translates into measurable performance and revenue impact.

Location: Hybrid (San Diego area)

Reports to: Co-CEO

Team: 1 direct report (Social/Content)

The Role

Brand & Creative Strategy (~40%)

• Lead high-level brand and campaign ideation across launches, seasonal moments, and evergreen initiatives
• Own creative direction across campaigns, content, UGC, and ecommerce assets
• Ensure cohesive brand storytelling across paid media, retail marketing, ecommerce, and organic channels
• Leverage performance data and campaign insights to continuously refine messaging and creative output

Organic Social & Creator Strategy (~35%)

• Own organic social strategy with a strong emphasis on TikTok and creator-led growth
• Define content strategy (formats, themes, cadence, experimentation) to drive engagement and reach
• Lead TikTok Shop strategy including product selection, affiliate programs, and promotional tactics
• Build and scale creator/affiliate ecosystem to drive conversion through content
• Manage and develop a Social/Content Specialist
• Continuously optimize performance based on trends, analytics, and platform evolution

Marketing Strategy & Planning (~20%)

• Partner with marketing leadership to define annual strategy aligned to revenue goals
• Help prioritize marketing investments across campaigns, launches, and channels
• Translate brand strategy into integrated go-to-market plans across paid, ecommerce, and retail
• Identify new growth channels, platforms, and acquisition opportunities
• Contribute to product launch strategy and prioritization

Leadership & Cross-Functional Impact (~5%)

• Participate in leadership planning and company-wide strategy discussions
• Contribute to hiring, onboarding, and team development
• Support broader strategic initiatives as needed

What They’re Looking For

Core Experience

• 7+ years in brand, campaign, or consumer marketing
• Proven track record leading creative strategy and integrated campaigns that drive both awareness and revenue
• Experience in consumer products, ecommerce, or retail-driven businesses
• Strong understanding of social-first and creator-led marketing (especially TikTok and affiliate ecosystems)
• Experience translating brand into performance across paid, ecommerce, and retail channels

Capabilities

• Strong creative instincts paired with analytical rigor
• Ability to operate at both strategic and executional levels
• Excellent cross-functional leadership and prioritization skills
• Clear, compelling brand storytelling and messaging ability

Preferred

• Experience marketing products sold through major retail channels (e.g., big box or national retailers)
• Experience building campaigns around product launches, seasonal moments, or retail tentpoles
• Background in content production, UGC, or directing creative shoots
• Experience working closely with founders or executive teams

Why This Role

This is an opportunity to step into a highly influential role at a brand with strong product-market fit and national distribution. The right person will shape the voice, creative direction, and growth trajectory of a business that sits at the intersection of culture, entertainment, and consumer products.