Lighthouse Technology Services is partnering with our client to fill their Digital Marketing Manager position! This is a 4+ month contract opportunity based in Buffalo, NY and can be remote in the United States (working Eastern Time hours). This role will be a W2 employee of Lighthouse Technology Services. No C2C.

What You’ll Be Doing

• Manage and maintain company's websites using Adobe Experience Manager (AEM).
• Author and publish accurate, engaging, and SEO-friendly content for online banking platforms.
• Collaborate with designers and compliance teams to ensure brand consistency and regulatory alignment.
• Implement front-end enhancements using HTML, CSS, and JavaScript to improve the user experience for banking customers.
• Apply UX and accessibility best practices to optimize digital banking channels.
• Conduct quality assurance testing for cross-device compatibility and ADA compliance.
• Monitor digital performance using tools like Google Analytics and Tableau, and report insights to banking stakeholders.
• Collaborate with marketing, technology, compliance, and customer experience teams to deliver seamless, compliant digital experiences.
• Lead the development and implementation of digital marketing strategies that support customer acquisition, retention, and cross-sell within a banking environment.
• Deliver marketing and communication programs that align with business unit goals and reinforce the bank’s brand identity.
• Develop and manage budgets for digital marketing initiatives across bank product lines.
• Evaluate campaign effectiveness using key performance indicators (KPIs) and provide recommendations for continuous improvement.

What You’ll Need to Have

• 7+ years of experience in a digital marketing role or similar.
• Knowledge of digital marketing within a regulated industry such as banking or financial services.
• Strong knowledge of search engine marketing, display advertising, social media, and content strategies.
• Proficiency in Site Catalyst, Google Analytics, Tableau, or similar platforms for performance analysis.
• Ability to interpret data and provide actionable insights
• Experience with the following:
• Adobe Experience Manager (AEM)
• HTML, CSS, JavaScript
• Adobe Creative Suite and/or Figma
• SEO principles
• ADA and digital accessibility standards
• UX optimization and A/B testing (Adobe Target preferred)
• Jira and Confluence
• Quantum Metric (preferred)
• Familiarity with compliance requirements in banking or financial services

Pay Range: $60-$65+/hr

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