Job Title: Business Development Manager
Location: Metro New York
Department: Sales
Reports To: New York Region Manager
Salary: 75K base + commission/bonus/great benefits
Position Summary
Seeking an experienced, entrepreneurial, strategic, and results-driven beverage sales professional to join our dynamic New York team. The Metro New York Business Development Manager (BDM) will be responsible for driving field-level sales, fostering long-lasting relationships with distributor and trade partners, and executing strategic sales programs. This role requires a hard-working individual with a passion for wine and a commitment to excellence.
Key Responsibilities:
Distributor and Partner Engagement
• Serve as the primary contact for distributor sales teams and field sales managers.
• Plan and execute sales programs to meet and exceed market goals.
• Track, communicate, and address active program progress with distributor partners weekly, ensuring goals are met.
• Develop and implement localized programming in collaboration with the regional manager and distributor teams.
• Conduct bi-weekly sales team training and monthly general sales meetings (GSMs.)
• Motivate and coach distributor sales teams on the features and benefits of portfolio through sell sheet development, tastings, and trainings.
Sales Execution and Market Development
• Be present in the trade 4 days per week to cultivate high-value accounts and close distribution opportunities.
• Utilize tools such as depletion planning files, SGWS Compass, KARMA, and IDIG to monitor account performance and identify opportunities.
• Lead sales blitzes, market surveys, and other initiatives to support sales priorities.
• Assist in executing nationally mandated placements secured by on and off-premise Chain Team.
• Develop and maintain key account and target lists, fostering relationships at top-level accounts. Provide status updates on top 50 accounts to region manager and DVP monthly.
Reporting and Analysis
• Provide timely and accurate progress reports to the regional manager and distributor partners.
• Monitor and update stakeholders on inventory, performance goals, and market execution.
• Participate in quarterly business reviews with wholesalers acting as field subject matter expert.
• Use data-driven insights to propose corrective actions and ensure objectives are achieved.
Brand Advocacy and Trade Marketing
• Act as the “Brand Champion” embodying the company’s values and promoting the portfolio.
• Partner with trade marketing to ensure effective deployment of POS materials. Lead creation of localized POS when needed.
• Host consumer tastings, wine dinners, educational seminars, and trade shows monthly to increase brand visibility.
Cross-Functional Collaboration
• Coordinate winery personnel and brand team visits to the market for surveys, in-market work, and GSM preparations.
• Foster cross-functional relationships within the organization to support collaborative success (commercial finance, artisanal collection, operations, and business intelligence.)
Qualifications
Experience:
Minimum of 2 years in beverage alcohol sales with wholesaler or supplier experience. Proven track record in building brands and customer relations.
Skills:
- Strong knowledge of the beverage alcohol industry and key accounts in Metro New York.
- Ability to effectively present and secure programming with high-profile regional partners.
- Excellent organizational, project management, and communication skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), VIP, Karma, Compass.
- Advanced public speaking ability and strong written communication skills.
Other Requirements:
- Willingness to consistently work nights and weekends to support in market activity and trade events.
- Reside in Metro New York.
- Valid driver’s license with a safe driving record.
- Ability to lift a case of wine (approximately 40 lbs).
Work Environment
• This role is based out of the employee’s home office within the assigned territory, with the majority of time spent in the field.