Spirits Market Manager – New York City

*Must have a car

Our client is an award-winning craft spirits producer seeking a Market Manager to drive growth throughout New York City. This is an opportunity to join a premium, entrepreneurial brand and play a key role in expanding distribution, strengthening market presence, and building lasting relationships across both on- and off-premise channels.

The ideal candidate is equal parts salesperson, brand ambassador, and relationship builder—someone who enjoys opening new accounts, developing distributor partnerships, and bringing brands to life in the market.

Responsibilities:

Market & Account Development

• Develop and execute a strategic account plan focused on priority on- and off-premise accounts.
• Open new accounts while growing existing relationships throughout the assigned territory.
• Secure menu placements, features, displays, and incremental distribution.
• Conduct tastings, staff trainings, and in-market activations to drive sell-through and brand awareness.
• Maintain consistent account coverage and identify new business opportunities.

Distributor Partnership

• Build strong relationships with distributor sales teams and serve as a trusted field partner.
• Conduct ride-withs, trainings, and sales meetings to support distributor execution.
• Communicate priorities clearly and help drive accountability against sales objectives.
• Monitor distribution and depletion performance while identifying opportunities for growth.

Brand Building

• Represent the brand at consumer events, trade shows, festivals, and industry functions.
• Execute local marketing initiatives and collaborate on market-specific promotional programs.
• Serve as the face of the brand with buyers, bartenders, retailers, and consumers.

Reporting & Market Insights

• Track sales activity, placements, and account performance using CRM tools.
• Monitor pricing, competitive activity, and market trends.
• Provide regular territory updates, performance insights, and recommendations to leadership.

Qualifications

• 2–5 years of experience in wine, spirits, or beer sales.
• Proven success developing new business and managing customer relationships.
• Strong knowledge of the New York City beverage alcohol market.
• Comfortable with cold calling, in-person selling, and account management.
• Excellent communication and presentation skills.
• Highly organized, self-motivated, and able to manage a territory independently.
• Valid driver's license and reliable transportation.

Preferred Qualifications

• Experience working directly with beverage alcohol distributors.
• CRM experience.
• Passion for premium craft spirits and brand building.

What Success Looks Like

• Consistent growth in distribution and depletions across priority brands.
• Expanded presence in both on- and off-premise accounts.
• Strong execution of menus, back-bar placements, features, and promotions.
• Highly engaged distributor partners actively supporting brand growth.
• Proactive identification of market opportunities and competitive insights.

Compensation & Benefits

• $70,000–$80,000 base salary
• Uncapped monthly variable compensation based on total Metro New York depletions.
• $20 per 9L case when below monthly goal
• $50 per 9L case once the monthly goal is exceeded
• Estimated on-target earnings of approximately $95,000–$105,000+, with upside based on market performance.
• Comprehensive medical, dental, and vision coverage.
• 401(k) with company match.
• Flexible paid time off and paid holidays.