Community Marketing Manager

At Loxo, we’re not simply offering you a job - we’re inviting you to join a team that is paving the future of the recruitment industry. In this role, you will have a mix of responsibilities you've probably held before, as well as responsibilities and projects that many companies shy away from due to fear of the unknown. Loxo isn't the place for everybody, and we recognize that. We move quickly and hold the team to high standards. If you're looking to just get by, for a monotonous role, or for a place where you can blend into the background - this isn't the opportunity for you.

That being said, we also recognize that very few people will meet 100% of the qualifications below. We don't expect to find a unicorn. But what we are looking for is someone with the passion, desire, and tenacity to learn and master the above. We're looking for someone with a growth mindset and high potential. So if reading this excites you, but you're worried about not checking every box, that's ok - we still want to get the chance to meet you.

About the Role:

Orchestrating conversations with customers + prospects, organizing in-person and virtual events, and partnering with trusted voices to help spread the word about the work of your company. Love those things? Great, that's exactly what we're looking for in someone for this role.

We are looking for a highly driven Community Marketing Manager to help scale our growth efforts. Recruiters talk - a lot - and we want to make sure that we’re not just participating in those conversations, but adding to them and even starting discussions on some of the more forward thinking aspects of recruitment.

The ideal candidate should come from a high-growth B2B/SaaS background who is not afraid to roll up their sleeves and do the work. You're someone who is energized by interacting with others and one of your greatest sources of fulfillment is kicking off a conversation that leads to new relationships being created or insights being shared.

This person is not someone who likes to do things “by the book” or just focus on strategy.

This person is someone who knows there's a better way to do things, but has been held up by red tape or fear of change from their leadership.

This person is not someone who needs to be told exactly what to do and how to manage their time.

This person is someone who identifies problems and opportunities, comes up with a plan, and takes action to drive results.

This role will report directly to the VP of Marketing and will work very closely with the Sales and Customer Success leaders to make a significant impact for the business.

What you’ll do:

• Core Responsibilities
• You will partner with our Head of Brand & Content to increase our organic online presence via the company page
• You will own your organic online presence via your personal profile, engaging with individuals and within communities where our ICP spends time
• You will execute our in-person, live event strategy, including: tradeshow events, executive dinners, local roadshows, etc.
• You will partner with the Customer Marketing Manager, Sales, and Customer Success to empower + amplify customer advocate voices, driving more word-of-mouth inquiries
• You will manage our Loxo partner creator program, working closely with trusted voices in the space to collaborate on content valuable to their networks + our ICP

Milestones: What you’ll accomplish in your first 30 and 90 days

• First 30 Days (Onboarding & Quick Wins)
• Organic social audit
• Conduct a comprehensive audit of Loxo's current organic online presence (company page) and identify key areas for improvement.
• ICP community mapping
• Research and document the top online communities and platforms where our ICP actively participates.
• Event calendar review
• Research key events coming up in 2025 + framework out the smaller types of events that we should be hosting or participating in
• Customer advocate identification
• Collaborate with the Customer Marketing Manager to identify key customer advocates to amplify, broken out by key segment criteria (type of recruitment, location, size, etc.)
• Creator identification
• Research macro + micro creators in the recruitment space that could be good potential partners for our Creator program
• First 90 Days (Process & Framework Establishment)
• Organic content strategy
• Develop a documented organic content strategy for the company page + personal pages of key employees, including channels, posting frequency, engagement tactics, etc.
• Personal engagement plan
• Create a personal engagement plan outlining how you will actively participate in identified ICP communities, including content sharing, discussions, and networking goals.
• Event execution
• Successfully execute your first in-person event, gathering feedback and documenting key learnings for future events.
• Launch Loxo Champion program
• Develop a framework for the customer advocate amplification program, including methods for collecting testimonials, partnering with customers to help them create user-generated content, facilitating peer-to-peer engagement, driving referrals from customers, and more.
• Launch Loxo Creator program
• Collaborate with at least 3 partner creators to produce and publish content that resonates with their audience and our ICP.

What you’ll need:

• Prior Experience:
• 2+ years of experience in online community management
• Experience planning + executing in-person events
• Community management platform skills (Slack, Discord, Circle, etc.)
• Social media platform skills (LinkedIn, Facebook, Instagram, Reddit, YouTube, X, TikTok, etc.)

A few perks:

• 100% remote-based workforce
• Premium health coverage - medical, dental, and vision
• 401(k)
• Unlimited vacation and PTO

Ready to apply?

• In the attachments section of the application, please include your resume
• Lastly, answer the questions at the bottom of this application