The Company:

With deep expertise in chemistry, XXXXX is working to create selective medicines designed with the goal to address the needs of patients with cancer. XXXX is an exciting early-stage company, bringing together experienced scientists and industry veterans with a proven track record in drug discovery, oncology drug development, and company building. 

The Role:

Reporting to the Vice President, Commercial, The Vice President, Marketing will be a proven leader with deep expertise in oncology marketing, successful product launches, and team-building capabilities. This position will be responsible for developing and executing the brand strategy for zidesamtinib and neladalkib, potential best-in-class therapies for biomarker-directed NSCLC. The VP, Marketing will build and lead a comprehensive portfolio marketing plan while collaborating cross-functionally to ensure launch readiness. 

Responsibilities:

•  Develop and execute the brand strategy for zidesamtinib and neladalkib, ensuring launch readiness in 2026.

•  Build a best-in-class marketing organization, encompassing product management, digital marketing, market access marketing, and thought leader liaisons.

•  Lead brand development efforts, including brand identity, positioning, and messaging, in collaboration with Sales and Market Access teams to design a go-to-market strategy and launch plan.

•  Oversee launch tactical planning for personal and non-personal promotion, leveraging innovative strategies to drive brand awareness and patient identification.

•  Contribute to revenue forecast benchmarks, performance metrics, and assumptions to ensure effective strategic planning.

•  Collaborate with Commercial Operations and other functions to create customer insights strategies, competitive monitoring plans, and market research frameworks.

•  Ensure all marketing activities comply with company guidelines, local laws, and industry regulations throughout the launch and commercialization process.

•  Partner closely with Commercial and Medical Affairs leadership to align on and execute brand strategy.

•  Lead, mentor, and develop a high-performing marketing team, fostering collaboration across the organization and ensuring the successful execution of marketing initiatives.

•  Serve as a key member of the U.S. Commercial leadership team, driving the strategic direction and achievement of company-wide goals.   

Competencies Include:

•  Foster a culture of empowerment, collaboration, and a focus on patient impact.

•  Strong scientific and clinical orientation, comfortable with data, and ability to distill complex clinical information into business implications and credible narrative with internal and external stakeholders.

•  Exceptional communication and influence skills, with the ability to inspire confidence and work successfully with varied stakeholders including the Brand Team and Product Development Team.

•  Proficient in multichannel marketing directed towards HCPs and patients, including digital, media, peer-to-peer, congresses, and personal promotion tactics.

•  Drives for results and nurtures a performance-based culture of continuous improvement, addressing concerns and conflict proactively.

•  Characteristics include being entrepreneurial, collaborative, and an energetic initiative-taker with strong interpersonal and analytical skills.

Qualifications: 

• Bachelor’s degree required; MBA or equivalent degree preferred.
• 15+ years of biopharma experience, including oncology product launch experience. NSCLC experience preferred.
• 5+ years of commercial oncology experience in the U.S. market, with expertise in data, analytics, and commercial operations.
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate at all organizational levels.
• Demonstrated success in recruiting, onboarding, managing, and retaining top talent, with a track record of developing and mentoring direct reports.
• Strong knowledge of analytics and operations tools and technologies.
• Excellent written, verbal, and presentation skills. 
• Willingness to travel domestically up to 20%.