Position: Head of Paid Media

Location: Remote

Our client is a direct-to-patient clinic for busy families in Middle America to get to a healthier weight. They're initial brand is optimized for busy bigger guys who want a no-nonsense solution to getting healthier, and the newer brand is built for strong women in their prime who want a sustainable solution to feel their best. They use affordable, effective weight loss medication to solve their customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.

GLP-1 medications are a major development. They're in a remarkable and rapid period of change which will radically reshape the patient and cash flows in the healthcare system. Their mission is to accelerate the global take-up of GLP-1 medications among busy families to help solve obesity worldwide. From this, they aim to become the world’s leading consumer healthcare brand.

They’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. They have just surpassed $XXM ARR. As a company, they have been cashflow positive for the last 21 months. They are fast approaching XX,XXX active subscribers with high NPS. Almost all of this growth has so far been through their initial brand. The newer brand is still very new and the Head of Paid Media’s job will be to make it soar. They are a young startup and are just getting started. This is still Day 1 and all their work is ahead of them.

Position Overview:

Ready to revolutionize healthcare marketing with a brand that's changing lives?

They are building a world-class team and need an exceptional leader to supercharge their next phase of growth. As Head of Paid Media, the candidate will command their entire paid acquisition strategy, wielding a $2M+ monthly Meta budget and comprehensive Google Ads arsenal to drive their ambitious growth targets. This role isn't just about managing campaigns—it's about architecting a performance marketing powerhouse that consistently delivers breakthrough results at scale.

The ideal individual will thrive at the intersection of data and creativity, working hand-in-hand with their Creative Lead to develop scroll-stopping, conversion-driving assets that outperform the competition. A sophisticated understanding of Meta's algorithm and audience architecture will uncover opportunities others miss, while Google Ads expertise ensures they dominate across the entire digital landscape.

This isn't just another marketing role—the Head of Paid Media will be a key strategic voice in their leadership team, directly influencing company-wide decisions that will help them reach their mission of serving 10 million customers by 2028. They are looking for a true media maverick who brings equal parts analytical rigor and creative intuition, someone who can turn complex data into simple decisions that drive extraordinary results. This is a full-time remote role with competitive compensation for an exceptional candidate who is ready to make their mark on a fast-growing brand with massive potential. The Head of Paid Media will report directly to their Head of Growth, as well as work closely with their CEO.

Key Responsibilities:

• Straight away
• Own the Meta ads eco-system

1. Take the reigns: Own our $2M+ monthly Meta budget completely, freeing our Head of Growth to focus on bigger strategic initiatives.
2. Scale strategically: Identify and execute opportunities to increase spend while maintaining or improving profitability metrics.
3. Build a fortress: Architect a bulletproof Business Manager and ad account structure that safeguards our advertising capabilities against platform volatility.
4. Drive performance: Continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the Meta ecosystem.

• Take the reigns on Google Ads strategy
• Lead the charge: Take full ownership of our Google Ads accounts, applying your expertise to drive performance across search, display, and video formats.
• Cross-pollinate success: Leverage insights from Meta to accelerate Google's performance, creating a powerful dual-engine growth machine.
• Unify the experience: Create seamless customer journeys through strategically aligned messaging and targeting across platforms.
• In the near future
• Architect our Growth Blueprint - Develop and execute the comprehensive media strategy that will propel us toward our ambitious 2028 customer goals.
• Drive Creative Innovation - Work hand-in-hand with our Creative Lead to develop breakthrough ad concepts that combine data-driven insights with thumb-stopping creativity.
• Expand Our Horizons
• Discover new frontiers: Identify emerging platforms with potential to become significant revenue drivers.
• Validate with velocity: Implement rapid test-learn-scale frameworks that efficiently validate new channels without unnecessary resource drain.
• Diversify our portfolio: Strategically build a resilient acquisition mix that maximizes growth while minimizing platform dependency.

Qualifications:

• Need to have
• Proven Performance at Scale: Can point to specific examples where they've successfully managed $2M+ monthly ad spend with the metrics to prove it. When others hit performance ceilings, they find ways to break through them.
• Meta Mastery: Has spent 5+ years in the trenches, scaling DTC brands on Meta platforms with seven-figure monthly spends while keeping ROAS strong. Not just running ads—they have a deep understanding of Meta's ecosystem that lets them see opportunities others miss.
• Google Ads Excellence: With 4+ years of hands-on experience across search, display, and video, knows how to build and optimize Google campaigns that drive significant growth alongside their Meta strategy.
• Budget Command: Has owned multi-million dollar monthly media budgets before and knows how to forecast, pace, and optimize spend across channels to consistently deliver growth targets quarter after quarter.
• Creative Firepower & Vision: Blends data-driven strategy with creative intuition to develop high-performing ad concepts. Has built systematic testing frameworks that consistently produce winning creative at scale, and knows how to collaborate with creative teams to translate performance insights into thumb-stopping assets that convert.
• Scale-up Experience: Has been through the exhilarating challenge of rapidly scaling DTC brands, successfully increasing spend month-over-month while maintaining or improving performance metrics when others would see diminishing returns.
• Relevant Industry Background: Brings valuable experience from consumer sectors that will accelerate understanding of their audience and acquisition landscape.
• Nice to have
• Healthcare Marketing Experience: Has navigated the unique challenges of scaling paid media for GLP-1 medications, weight management programs, or telehealth brands. Understands compliance requirements and how to create compelling messaging within regulated environments.
• Attribution Wizardry: Comfortable with sophisticated media mix modeling and advanced attribution methodologies that accurately measure cross-channel impacts, allowing for confident budget allocation decisions.
• Boardroom Presence: Can translate complex marketing metrics into compelling business narratives that resonate with leadership teams and investors. Presentations don't just show data—they tell the story of growth.
• Team Builder: Has assembled and developed high-performing paid media teams before, mentoring specialists into strategists who deliver exceptional results.
• Competitive Edge: Not just focused on their own performance—constantly monitors the competitive landscape, spotting trends and opportunities before others do, giving their brands a consistent advantage.

What they offer:

• Compensation: $100k-200k/yr inc equity
• Vacation: PTO with a yearly minimum (≥2wks/yr)
• Remote: their team is fully distributed across the world and functions fully remotely
• Healthcare: comprehensive medical insurance
• Personal development: budget for books, courses, coaching
• Personal wellness: budget for gym, health apps
• They're still early so the candidate gets to shape their culture.

Their cultural standards

These are the core cultural standards to which they hold themselves and their team-members:

• Belief in the mission: Their aim is to have served 10 million patients by the end of 2028 and to transform the life of most patients who join. There is a lot of work to do. They are obsessed with their patients and are dedicated to the mission.
• Unwavering integrity: They are at the frontier, so often live in ambiguity with no trodden path. When they can’t look to others for guidance, they must maintain impeccable ethics and unwavering integrity.
• Only the paranoid survive: Challenges are expected. By joining them, candidates are choosing to sail straight towards storms with unhesitating conviction. However much they've already done, however far they’ve already come — it’s still Day 1 and all their work is ahead.
• Your life’s work: This will be the most challenging, most rewarding role of a candidate's life. Candidates will be shocked how capable they are and how much they can achieve.
• If they’re average they fail: They are only interested in “insanely great”, focusing on the quality of their execution to a degree that in everyday life would be considered pathological. Dedication to excellence, rejection of incompetence.
• Commitment to candor: That which can be destroyed by the truth should be. Full transparency is given by the company and expected from team members. They never say anything about someone that they wouldn’t say to them directly. Feedback is given with love and there is no need to protect people from fleeting physical sensations.
• A maniacal sense of urgency: They execute at an intensity that most people think is impossible. Speed is critical and things need to be done yesterday. In such a competitive world there really is no other way to win.
• Enduring frugality: They are frugal. They hate being wasteful and are anti-luxury. A culture of cheapness keeps them young. They spend their cash wisely and carefully — in a way that would make their grandmas proud.
• Bulldozing barriers: The world is malleable and they shape it. They truly believe this and act accordingly. They are relentlessly resourceful and are at the mercy of no-one but themselves.
• Keep your head down: They are boring people doing exciting work. They don’t chase short-term status — they ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate them and they revel in that.
• The power of focus: They live in a world of power laws and cannot overestimate the unimportance of practically everything. They know their One Thing, and nail it.