BigFoot Staffing is partnering with a growing industrial products and ecommerce company to hire an experienced Ecommerce & Digital Marketing Manager. This role is ideal for a data-driven marketing professional who thrives in a fast-paced environment and enjoys owning revenue growth across multiple ecommerce platforms.

The Ecommerce & Digital Marketing Manager will lead initiatives focused on increasing online revenue, improving conversion rates, optimizing customer experience, and supporting long-term customer retention strategies. This position works cross-functionally with marketing, product, operations, customer service, and external agency partners to drive measurable business growth.

Key Responsibilities

Ecommerce Growth & Revenue Strategy

• Develop and execute quarterly and annual ecommerce growth strategies
• Drive revenue growth across multiple ecommerce websites and product categories
• Identify opportunities to improve customer acquisition, repeat purchases, and customer lifetime value
• Support initiatives to increase conversion rates, average order value, and overall site performance
• Analyze customer behavior, segmentation, and purchasing trends to identify growth opportunities

Site Optimization & Conversion Rate Improvement

• Collaborate with internal teams to improve product listings, site merchandising, and customer experience
• Lead A/B testing and conversion rate optimization (CRO) initiatives
• Ensure product pages are optimized for SEO, usability, and conversion performance
• Coordinate promotions, seasonal campaigns, and ecommerce marketing initiatives
• Work alongside developers and designers to implement site enhancements and testing strategies

Digital Marketing & Campaign Management

• Partner with paid media agencies to optimize paid search campaigns and support future paid social initiatives
• Collaborate with email marketing teams to improve promotional campaigns, lifecycle marketing flows, and customer engagement strategies
• Monitor and maintain online reputation management, reviews, and customer feedback programs
• Support SEO and digital marketing initiatives designed to improve traffic and lead generation

Analytics & Reporting

• Monitor ecommerce KPIs including revenue, traffic, conversion rate, cart abandonment, and customer retention metrics
• Utilize tools such as Google Analytics, ecommerce platforms, CRM systems, and reporting dashboards to identify trends and opportunities
• Build and maintain reporting dashboards for leadership visibility
• Provide ongoing recommendations based on data analysis and campaign performance

Cross-Functional Collaboration

• Partner with product, operations, and customer service teams to support launches, pricing updates, and customer experience improvements
• Coordinate with agency and internal creative teams on campaign assets and landing pages
• Identify operational or customer friction points and recommend process improvements

Qualifications

• 3–6 years of ecommerce or digital marketing experience, preferably within B2B ecommerce environments
• Proven experience driving measurable ecommerce revenue growth across large product catalogs
• Hands-on experience with BigCommerce or similar ecommerce platforms
• Strong understanding of ecommerce technology, marketing automation, and digital marketing systems
• Experience with Google Analytics (GA4) and data-driven decision making
• Familiarity with platforms and tools such as HubSpot, Klaviyo, SEMrush, Google Ads, Microsoft Ads, Merchant Center, Hotjar, or feed management systems
• Experience collaborating on paid search, SEO, and paid social marketing initiatives
• Understanding of technical SEO fundamentals and ecommerce best practices
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Prior experience in industrial products, manufacturing, workplace safety, or related B2B industries is preferred

Benefits

• $90,000 - $100,000 w/ bonus potential
• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and holidays
• Collaborative and team-oriented work environment
• Opportunity to make a measurable impact within a growing ecommerce business
• Long-term career growth opportunities within a stable organization

If this sounds like a job you could excel and enjoy - apply today!

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