HoverTech International, an Etac and medical device company established in 1997 is seeking an onsite Digital Marketing Communications Specialist in Allentown, PA. This is a well-rounded, Digital Marketing Communications Specialist opportunity including website and digital platform management, webinar and educational program support, social media content development and digital campaigns.

The Digital Marketing Communications Specialist will develop and execute digital marketing initiatives to increase brand awareness, engagement, and lead generation. If you’d enjoy working on digital assets and collaborating cross functionally this may be a fit for you. Consumer product experience is a plus.

HoverTech International offers…

• Competitive salary + bonus potential
• 100% employer paid benefits (for employee and family)
• Medical, dental, vision
• 401K plan
• Life insurance
• Tuition reimbursement
• Laid-back dress code and is dog friendly

Digital Marketing Communications Specialist Responsibilities:

• Manage and update website content via CMS (content management system), including new and existing pages
• Collaborate on website development with internal teams and agencies
• Optimize site performance through SEO and UX improvements
• Maintain digital assets
• Manage network solutions account (domains, renewals, privacy, settings)
• Support webinar setup, tracking, and execution
• Create evaluation forms, tracking links, and certificates for webinars
• Maintain webinar records and website updates
• Coordinate internal and external webinar communications
• Assist in updating LMS (learning management system) training modules with internal teams
• Manage LinkedIn content, including copy, visuals, and approvals
• Execute social strategies for events and campaigns
• Execute campaigns (PPC, LinkedIn, blogs) to drive engagement and leads
• Identify opportunities to grow and target audiences

Digital Marketing Communications Specialist Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• 3–5+ years of digital marketing experience
• Experience with CMS, marketing tools
• Knowledge of SEO and analytics tools
• Strong project management, organization, communication, and collaboration skills

Digital Marketing Communications Specialist Preferred Qualifications:

• Experience in a regulated industry
• Demonstrated interest in and application of AI technologies to drive innovation and efficiency in digital marketing