VP, Growth Marketing – DTC Consumer Brand

📍 Location: Open to Relocation | Hybrid/On-Site Preferred

Are you a proven growth operator who has scaled a $200M+ DTC brand? This is an opportunity to own performance and acquisition end-to-end for a massively successful consumer brand with a strong tech backbone.

About the Brand

This category-leading DTC company combines best-in-class product innovation with proprietary technology and a powerful marketing engine. With significant scale, strong brand equity, and ambitious growth targets, the business is entering its next chapter of expansion.

The Role

As VP of Growth Marketing, you’ll build and lead a world-class, data-driven growth organization. Reporting directly to the CMO, you’ll own customer acquisition, performance marketing, and the full-funnel growth strategy across digital channels. This role requires an operator who has personally scaled complex businesses and can bring a repeatable playbook.

What You’ll Do

📈 Own acquisition strategy across paid social, search, affiliate, and emerging channels

📊 Drive full-funnel performance with a sharp focus on CAC, LTV, and revenue growth

🧪 Build advanced experimentation and testing frameworks

🤝 Partner with brand, creative, product, and tech to align growth with long-term strategy

👥 Lead and develop a high-performing growth team

📅 Forecast budgets and performance across large-scale media investments

What You’ll Bring

✔ 10+ years in growth or performance marketing leadership

✔ Experience scaling brands at $200M+ in revenue with meaningful DTC mix

✔ Proven ability to manage significant paid media budgets

✔ Deep expertise in analytics, attribution, and experimentation

✔ Executive presence and cross-functional leadership strength

Why Join?

• High-impact executive role with direct C-suite visibility

• Competitive compensation and strong long-term upside

• Opportunity to scale an already high-performing DTC engine