Metro NY Market Manager - Mezcal
Salary: 90K-110K + bonus (1099)
On and Off Premise Focus
Market Manager
The Market Manager is responsible for the in-market execution of brand and sales strategies for the portfolio in the US market.
Key Responsibilities:
- Conduct quarterly GSM’s and be the main point of contact for distributor sales reps
- Schedule monthly work withs/ ride alongs with distributor personnel
- Build distribution, presence, awareness, relevance and growth among target consumers and target accounts
- Ensure excellent execution and maximum effectiveness of market activities that align with your assigned KPI’s (POS, POD’s, menu features, & displays, etc.)
- Track and ensure achievement of sales, depletion, and activation goals within assigned market
- Develop and maintain relationships with key/high image accounts
- Track KPIs for key/high image account listings (menu placements, staff trainings, account support, sales velocity, etc.)
- Cultivate and maintain effective relationships with distributor sales reps
- Develop and oversee key account list (On & Off premise)
- Conduct regular staff trainings
- Host consumer events including tastings and dinners
- Identify new business opportunities (new accounts, partnerships, events, etc.)
- Identify, cultivate, educate, and motivate key brand ambassadors, including bartenders, managers and owners of On and Off Premise target accounts
- Execute key local and national marketing initiatives, in accordance with the marketing team
- Must be kept up to date on all new restaurant/ venue openings in assigned territory
- Maintain market activation calendar
- Maintain T&E budget
- Perform other duties as assigned
Qualifications and Experience
- 2-5 years experience as a spirits supplier and/or distributor representative
- Spirits industry training and experience in Brand Activation - particularly Mezcal & Tequila a big plus
- Self-motivated, driven, and independent
- Computer proficiency required in MS Office Products, including Word, Excel, PowerPoint and Outlook; ability to use advanced computer functions including navigating the internet.
- Strong verbal and written communication skills
- Pre- existing market and trade relationships
- Confident public speaker with in-depth spirits knowledge
Physical Requirements/Other: Must be able to drive a car and travel via plane/train, lift up to 45lbs Frequent travel within assigned area of business Primarily office environment but may be exposed to a warehouse/distribution environment on a frequent basis Must be able to stand, walk, sit; use hands to finger, handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; talk and hear Must have close vision, distant vision, ability to adjust focus, peripheral and color vision.
*An equal opportunity/affirmative action employer. We consider candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.