Role: Head of Marketing and Brand

Location: New York City (Hybrid: 2–3 days/week in office)

Our client is a globally recognized, founder-led leadership and personal development business built around a bestselling author and speaker with a large international audience. Over the past decade, the company has evolved into a multi-channel platform spanning digital courses, subscriptions, speaking engagements, and enterprise relationships.

The business has historically generated meaningful recurring revenue through its course and subscription products, supported by a large owned audience and strong brand equity. Recently, the company has undergone structural and operational changes, including a shift in revenue streams and a reset of its marketing infrastructure, creating both urgency and opportunity.

With fresh capital on the balance sheet and a lean, high-caliber team in place, the company is now entering a rebuild phase—focused on restoring its acquisition engine, modernizing its brand, and transitioning from a pure personal-brand model into a more scalable platform-driven business. This role will sit at the center of that transformation.

Position Overview:

They are seeking a Head of Marketing and Brand to rebuild and lead the company’s marketing function end-to-end. This is a foundational, 0→1 leadership role responsible for both brand and performance—owning everything from creative direction and content systems to paid acquisition and funnel optimization.

The mandate is twofold: elevate the brand to a world-class standard while simultaneously rebuilding a broken acquisition engine and restoring subscription revenue. This individual will operate as a hands-on builder in the near term, with the opportunity to hire and scale a team over time.

This role requires someone who can operate independently in ambiguity, partner closely with a high-profile founder, and drive measurable business outcomes quickly.

Key Responsibilities:

• Rebuild the paid acquisition engine from scratch, including strategy, channel mix, attribution, and performance tracking
• Own and evolve the brand identity, ensuring consistency, quality, and alignment with founder vision
• Lead a full website overhaul and ongoing optimization
• Build and operationalize a multi-channel content engine (social, email, video, and emerging platforms)
• Develop and execute lifecycle marketing strategies across acquisition, retention, and upsell
• Establish analytics and reporting infrastructure (CAC, LTV, funnel performance, attribution)
• Manage and optimize external vendors, agencies, and production partners
• Oversee content capture and production tied to live events and speaking engagements
• Build audience infrastructure and go-to-market strategy for a major upcoming book launch
• Hire and lead a small, high-performing marketing team over time

Qualifications:

✅ What makes you a strong fit:

• 7–12 years of marketing experience with at least one role owning the function end-to-end
• Proven experience building or rebuilding marketing systems from the ground up (not just optimizing existing ones)
• Demonstrated strength across both brand and performance marketing
• Experience in a founder-led, creator, or personal-brand-driven business and/or subscription-based or D2C environment
• Deep understanding of funnel mechanics, paid acquisition, and marketing analytics (CAC, LTV, attribution)
• Strong creative judgment and brand sensibility, with the ability to partner directly with a founder
• Track record of operating independently in fast-moving, ambiguous environments
• Experience managing agencies and external partners
• Based in NYC or willing to relocate

❌ Not a fit if you:

• Specialize only in brand/creative or only in performance/growth (this role requires both)
• Prefer structured environments with established teams, budgets, and roadmaps
• Are actively building a personal brand, content business, or audience on the side
• Lack experience in founder-led or fast-paced, ambiguous environments
• Require significant oversight or direction to operate effectively

What they offer:

• Base salary: $175K – $225K
• 15% quarterly bonus + additional discretionary company bonus
• Strong performance-based compensation philosophy (~10% annual raises for top performers)
• 100% company-paid medical, dental, and vision coverage
• 401(k) with company match
• Flexible PTO
• High ownership role with direct exposure to the founder and company strategy
• Opportunity to build and lead the marketing function from the ground up
• Involvement in a high-impact business transformation and major upcoming global launch

Interested?

If you’re reading this thinking “this is exactly me”, please DM me on LinkedIn!🔗