Growth Marketing Manager – Functional Beverage Brand

📍 Location: On-Site (Los Angeles, CA – 5 Days/Week)

Are you a data-savvy marketer with a passion for scaling CPG brands? This is your chance to join a fast-growing beverage company redefining the non-alcoholic space and take ownership of digital growth across DTC and retail channels.

About the Company

This innovative functional beverage brand is shaking up the seltzer scene with a product that’s alcohol-free, better-for-you, and packed with mood-boosting ingredients. With growing buzz and strong retail traction, they’re expanding their team and looking for a Growth Marketing Manager to fuel their next stage of growth.

The Role

As Growth Marketing Manager, you’ll be responsible for developing, executing, and optimizing performance marketing campaigns across paid social, search, email, and emerging channels. You’ll also collaborate closely with brand, creative, and sales teams to connect online and offline growth efforts.

What You’ll Do

🚀 Drive Customer Acquisition – Lead full-funnel paid media campaigns across Meta, Google, TikTok, and other digital channels to scale new customer growth.

📈 Own KPIs & Performance – Manage budgets, track ROAS, CAC, LTV, and other growth metrics, and use insights to continuously optimize.

📬 Support Lifecycle Marketing – Collaborate on email/SMS strategy and retention campaigns to keep customers engaged and coming back.

🧠 Test, Learn, Iterate – Launch and analyze A/B tests across creatives, audiences, landing pages, and offers.

🤝 Cross-Channel Alignment – Work with sales and brand teams to integrate digital campaigns with retail initiatives, product launches, and brand storytelling.

What You’ll Bring

✔️ 3–5 years of experience in digital or growth marketing, ideally in a fast-paced CPG or DTC environment

✔️ Proven track record managing performance campaigns with strong results

✔️ Deep understanding of acquisition metrics, testing frameworks, and customer journeys

✔️ Hands-on experience with paid media platforms (Meta, Google, TikTok), Shopify, and analytics tools

✔️ Passion for wellness, beverages, and brand-building

Why Join?

🍋 Help build a disruptive beverage brand that’s changing the way people drink

🔥 Own your channel and make an impact at a high-growth startup

🎯 Fast-moving, collaborative team with clear growth potential

🌴 LA-based office culture with a mission-driven product and loyal customer base

If you’re a growth marketer ready to bring energy, strategy, and performance chops to a category-leading brand, we’d love to hear from you!