Lifecycle Marketing Manager – Direct-to-Consumer Health Brand
📍 Location: On-Site (Orange County, CA – 5 Days/Week)
Are you a retention-focused marketer who thrives on building smart automations, creating engaging journeys, and optimizing for LTV? This is a great opportunity to join a fast-growing DTC health brand and own the full customer lifecycle across email, SMS, and beyond.
About the Company
This fast-paced consumer health brand is shaking up the hearing aid space with high-quality, affordable products sold directly to consumers. With a mission-driven approach and a strong growth trajectory, they’re looking for a Lifecycle Marketing Manager to increase retention, drive repurchase, and boost customer loyalty.
The Role
As Lifecycle Marketing Manager, you’ll take full ownership of post-purchase and retention marketing across multiple touchpoints, including email, SMS, and push. You’ll strategize, build, test, and optimize campaigns designed to increase customer lifetime value while enhancing the customer experience.
What You’ll Do
📬 Own Email & SMS Strategy – Create automated flows and campaign calendars that drive engagement, conversion, and repurchase.
📊 Analyze & Optimize – Measure performance by segment, channel, and flow. Make data-backed decisions to improve open rates, CTRs, conversions, and LTV.
📦 Customer Journey Mapping – Build tailored journeys based on behavior, purchase history, and engagement data.
🧠 A/B Test Everything – Continuously test subject lines, creative, offers, and send times to maximize performance.
🤝 Cross-Functional Collaboration – Partner with creative, performance, and product teams to align messaging and leverage key moments in the customer journey.
What You’ll Bring
✔️ 3+ years of experience in lifecycle or retention marketing, ideally in a DTC or ecommerce environment
✔️ Hands-on experience with Klaviyo, Postscript, or similar platforms
✔️ Strong copy instincts and a results-driven mindset
✔️ Analytical and detail-oriented with a test-and-learn approach
✔️ Passion for consumer health or mission-driven brands is a plus
Why Join?
🦻 Help transform the hearing health industry with accessible, effective solutions
📈 Be part of a small, agile growth team with real ownership over results
💼 On-site role with the ability to directly collaborate and move quickly
📬 Make a measurable impact on customer experience and business growth
If you love optimizing retention funnels and building high-performing lifecycle strategies, we’d love to connect!