Essentra is a leading provider of essential components and solutions. Every day we produce and distribute millions of small but essential products. 

Our international network extends to 28 countries, with headquarters in the United Kingdom and includes 14 manufacturing facilities, 24 distribution centers and 33 sales & service centers. 

At the center of everything is our purpose, to responsibly provide the products and services our customers need to succeed. Put simply, our purpose is why we exist as a company. Many companies claim to be changing the world; we don’t. But we do make a powerful difference to our customers. We make it work. Every one of us. Every day. 

Job Description 

The Business Development/Lead Qualification Specialist plays a critical role in converting marketing-generated leads into qualified opportunities for the sales team. This position is responsible for engaging prospects, assessing their needs, and determining readiness for sales outreach. Working closely with the marketing team, the Specialist ensures that leads meet defined qualification criteria, supports campaign follow-up, and provides insights to optimize lead generation strategies. This role is essential for driving pipeline efficiency and aligning marketing efforts with revenue goals. This role will be based in Erie, PA and it is a hybrid position which requires coming to the office 3 days per week.

Typical Accountabilities:

• Work within our Lead Management System to qualify marketing-generated leads.

• Increase conversion rates by identifying and nurturing high-potential prospects.

• Work to monthly KPIs focused on lead quality, speed-to-contact, and pipeline contribution.

• Engage prospects with a view to building long-term relationships and improving customer experience.

• Provide all elements of lead qualification including but not limited to:

• Timely follow-up on inbound inquiries

• Minimum of 20 outbound qualification calls or emails on a daily basis

• Ensure accurate lead scoring and segmentation to support targeted marketing efforts.

• Maintain detailed and accurate records in CRM to enable seamless handoff to sales.

• Collaborate with marketing on campaign follow-up and provide feedback to improve lead generation strategies.

• Carry out a range of qualification initiatives to improve lead quality; i.e., via lead management, marketing automation, and personalized outreach.

• Support pipeline growth through effective qualification and prioritization of new leads.

• Ensure a thorough understanding of current qualification criteria, marketing campaigns, and product positioning.

• Provide insights on lead trends and campaign performance to marketing leadership.

• Develop effective working relationships with other team members, internal departments, and the wider organization.

• Participate enthusiastically in team briefings and communicate with marketing and sales stakeholders to contribute to the ongoing success of the team.

• Provide “Hassle-Free Customer Service” to our internal and external customers.

• Other duties as assigned.

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field

• Minimum of 2 years of experience in lead qualification, marketing operations, inside sales, or a related area. 

• Familiarity with CRM systems and marketing automation tools is a plus. 

• Understanding of sales and marketing processes, including lead management and pipeline development.

• Strong listening and analytical abilities to assess prospect needs and qualification criteria. 

• Ability to communicate the value of qualified leads and influence sales teams to prioritize follow-up. 

• Excellent oral and written communication skills for engaging prospects and building internal credibility. 

• Ability to multi-task, prioritize, and manage time effectively in a fast-paced environment. 

• Must be a positive thinker and team player who thrives in a collaborative setting. 

• Detail-oriented and accurate in maintaining CRM records and qualification notes. 

• Skilled at building trust and alignment with Inside Sales Representatives (ISRs) and Regional Sales Managers (RSMs). 

• Professional approach to managing challenging or ambiguous situations with prospects and internal stakeholders. 

• Works effectively with others by openly sharing ideas, aligning with common goals, and encouraging communication. 

• Self-motivated attitude with the ability to thrive in a timeline-driven environment.

We offer a competitive salary, annual bonus target, full benefits package, and generous paid time off.