Digital Advertising Program Manager – Data & Analytics
A leading digital marketing solutions provider in the automotive industry is seeking a Digital Advertising Program Manager – Data & Analytics to join our high-performing team. This role supports a national automotive brand’s digital advertising program, providing strategic oversight of data, analytics, and reporting initiatives that directly impact dealer-level performance.
The ideal candidate is an analytical problem solver who thrives in a client-facing environment, has deep knowledge of the automotive media landscape, and can navigate complex data ecosystems to deliver actionable insights. This role requires a blend of data expertise, program management, and industry knowledge to ensure the program’s continued success and innovation.
This is a full-time, on-site role with occasional travel for client meetings and industry events.
Key Responsibilities
- Data Stewardship: Manage the full lifecycle of program data, from vendor delivery through validation, troubleshooting, and integration. Ensure ongoing compliance with all data requirements and maintain high standards of data integrity.
- Analytics & Insights: Analyze program performance at multiple levels (overall program, regional, dealer, vendor, channel). Translate complex data sets into optimization recommendations and business decisions.
- Data Quality Control: Oversee QA/QC processes, manage outlier reporting, develop scorecards, and ensure vendor adherence to reporting standards.
- Reporting & Visualization: Lead the creation of recurring and ad hoc reports using tools like Excel, PowerBI/Tableau, and PowerPoint. Deliver clear, compelling stories backed by data.
- Case Study Development: Create data-driven case studies to highlight program impact and inform future strategy.
- Systems Thinking: Understand how various technical components interact within the ecosystem. Read and interpret technical documentation to ensure infrastructure alignment.
- Client Engagement: Act as a trusted advisor to the client, internal teams, and vendor partners. Present findings, guide decision-making, and address challenges with creative solutions.
- Project Management: Manage scope, timelines, and deliverables for program initiatives. Coordinate with cross-functional teams to ensure smooth execution.
- Program Evolution: Identify opportunities for process improvement, operational efficiency, and program growth.
Required Skills & Experience
- 5+ years of professional experience, with 3+ years in digital marketing account management (automotive industry experience required).
- Strong understanding of Tier 3 dealership media channels, including Google Ads and Meta; TradeDesk experience preferred.
- Proven ability to work with large data sets, conduct advanced analysis, and visualize findings.
- Technical fluency with backend systems, APIs, data layers, and website integrations (management/troubleshooting experience required; configuration/build experience a plus).
- Advanced skills in Excel, PowerBI/Tableau, and presentation tools like PowerPoint.
- Strong client-facing skills: articulate, confident, and capable of simplifying complex technical topics for diverse audiences.
- Willingness to travel several times per year for client and vendor engagements.
Preferred Attributes
- Strategic thinker with a knack for operational efficiency.
- Comfortable balancing hands-on data work with high-level client strategy.
- Collaborative, proactive, and solutions-oriented.
- Passion for driving measurable results in a fast-paced environment.
The Digital Advertising Program Manager – Data & Analytics will be based in the Orange County office.
Salary: $90-105k + Benefits