VP of Growth Marketing – Consumer Health Brand
📍 Location: Remote (US-Based)
Are you a growth leader who knows how to scale performance at serious volume? Join a fast-growing consumer health brand transforming accessibility and affordability in a high-impact category.
About the Brand
This rapidly scaling DTC company is redefining its category with innovative, customer-first products designed to improve everyday quality of life. With strong momentum across digital channels and a mission rooted in accessibility, the brand is entering its next phase of aggressive growth.
The Role
As VP of Growth Marketing, you’ll own acquisition, performance, and full-funnel growth strategy end to end. You’ll lead a high-performing team and oversee significant media investment across channels, driving scalable, efficient growth while continuously optimizing the customer journey.
What You’ll Do
📈 Own Growth Strategy – Lead acquisition across paid social, search, affiliate, and emerging channels
🎯 Drive Performance – Optimize CAC, LTV, and conversion across the funnel
🧪 Build Testing Frameworks – Establish rigorous experimentation across creative, channels, and audiences
📊 Forecast & Manage Spend – Own budgets, projections, and performance reporting at scale
🤝 Cross-Functional Leadership – Partner with creative, product, and ecommerce teams to align growth with brand and UX
👥 Lead & Scale Team – Build, mentor, and manage a best-in-class growth marketing team
What You’ll Bring
✔️ 10+ years in growth or performance marketing, ideally within DTC or consumer health/CPG
✔️ Proven experience scaling acquisition at high spend levels
✔️ Deep expertise across paid media, attribution, and lifecycle marketing
✔️ Strong analytical and forecasting capabilities
✔️ Experience leading teams and cross-functional initiatives
✔️ Entrepreneurial mindset with a bias toward action and iteration
Why Join?
📈 Own growth for a brand scaling rapidly in a high-impact category
💻 Fully remote flexibility with a performance-driven team
🚀 High-visibility leadership role with meaningful influence on revenue
✨ Opportunity to build and scale a world-class growth engine