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Head of Growth

Seeking a Head of Growth—a hands-on revenue operator, strategic executor, and true owner of the growth engine—to lead growth end-to-end inside a direct-to-consumer brand. This isn't a role for someone who advises from the sidelines; it's an opportunity to take direct accountability for the systems, decisions, and execution that drive revenue.

This is a high-accountability leadership role designed to remove the founder from day-to-day growth decisions. You will own the core levers of growth, operate with autonomy, and drive results through disciplined execution, fast learning loops, and clear commercial judgment. Your role will be to turn growth into a repeatable operating system across acquisition, conversion, and lifecycle.

Looking for someone who has actually sat in the seat—someone who has personally owned revenue outcomes inside a DTC environment, built systems that scale, and knows how to translate performance data into action. Someone who can think strategically, execute tactically, and drive the business forward without hiding behind agencies, dashboards, or theory.

If you're the kind of person who:

• Thinks like an owner—you take responsibility for outcomes, not just activity
• Owns growth like a system—you understand how creative, media buying, funnel performance, and lifecycle work together
• Has strong commercial judgment—you know when to scale, when to hold, and when to cut
• Hates passive management—you build, direct, and improve the machine yourself
• Plays the long game—you care about efficient, durable growth rather than short-term wins that don't compound
• Is a driver, not a passenger—you don't support the growth engine, you run it
• Thrives in high-accountability environments—you want clear ownership and measurable impact
• Leads, but isn't afraid to execute—you can direct a team while still getting into the details
• Has a strong paid media and creative background—you understand how to drive performance through both the message and the channel

Then you're exactly who they're looking for.

What You'll Own

This role is not about maintaining the status quo—it's about building a growth engine with clear ownership, sharp execution, and measurable accountability. You'll be responsible for:

Owning and Driving the Creative Engine:

• Building or running a structured creative testing system
• Setting creative velocity and ensuring a consistent output of concepts, hooks, angles, and iterations
• Using performance data to inform messaging and translate learnings into stronger creative briefs
• Driving accountability for creative output, testing cadence, and performance improvement

Owning Paid Acquisition Performance:

• Leading paid acquisition with a strong focus on Meta and making direct decisions tied to scale and efficiency
• Managing spend growth while maintaining target CPA and overall revenue performance
• Identifying scaling unlocks and acting decisively on opportunities to grow
• Determining when to scale, hold, or cut based on real-time performance and business impact

Owning Funnel and Conversion Performance:

• Leading landing page and funnel optimization with clear ownership over conversion rate outcomes
• Directing or actively contributing to landing page development and iteration
• Running structured A/B testing and analyzing funnel drop-off points to improve conversion physics
• Making data-driven changes that improve the efficiency of traffic and the effectiveness of the customer journey

Owning Alignment Across Acquisition and Lifecycle:

• Ensuring paid acquisition strategy is informed by retention dynamics, LTV, and payback considerations
• Aligning messaging across acquisition and lifecycle so the customer experience is cohesive from first click through repeat purchase
• Improving the relationship between front-end acquisition efficiency and downstream customer value
• Taking end-to-end ownership so growth decisions are integrated rather than fragmented across channels or teams

What You'll Bring

A best-in-class Head of Growth—a hands-on operator who has truly owned revenue and can build systems that scale inside a DTC brand.

• True Ownership Experience–You have personally owned growth outcomes, not merely supported a team or managed external partners.
• DTC Revenue Operator Mindset–You understand what it means to drive growth inside a consumer brand where execution quality directly impacts revenue.
• Creative Systems Leadership–You've built or run a structured creative machine and know how to connect performance insights to new concepts, messaging, and briefs.
• Paid Acquisition Accountability–You have directly owned paid performance, especially in Meta-focused environments, and have been responsible for CPA and revenue outcomes.
• Funnel Optimization Depth–You understand landing pages, testing frameworks, drop-off analysis, and how to improve conversion through structured experimentation.
• Lifecycle & LTV Understanding–You know how acquisition connects to retention, how lifecycle affects CPA tolerance, and how to think about payback windows holistically.
• Execution Over Prestige–You value real ownership and measurable impact over title, polish, or brand-name signaling.
• Independent Problem-Solving–You move through ambiguity, clarify what matters, and make strong operating decisions without needing constant founder involvement.
• Hands-On Leadership–You can lead people and processes directly, but you're also willing to get into the work when needed to drive results.

Job-3565308

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