Now Brewing – group manager, marketing – Owned Channels

As a group marketing manager, Owned Channel Marketing, you will guide a team responsible for shaping and delivering customer communications across the companies owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will lead how enterprise priorities and seasonal strategies come to life, ensuring clarity, relevance, and consistency at scale.

In this highly visible role, you will serve as the owned channel marketing leader, accountable for owned channel strategy, execution and evolution in support of our business and brand goals. You will influence and collaborate with a broad set of cross-functional partners to develop and execute comprehensive go-to-market strategies that engage customers across our national footprint of 17,000+ US retail stores.

As a group manager, marketing – Owned Channels, you will…

• Lead and develop a team of owned channel marketers, setting clear strategic direction, prioritization, and standards for execution across email, app, web, and in-product channels. Coach and mentor team members to drive impact, growth, and accountability.
• Own the owned channel marketing strategy in support of seasonal campaigns, product launches, brand storytelling, and always on programs. Translate enterprise business objectives into cohesive, channel-specific plans that deliver against financial and engagement targets
• Drive customer personalization strategy, partnering cross-functionally to evolve segmentation, targeting, and journey-based communications that deepen engagement and loyalty.
• Set the creative vision for owned channel marketing, collaborating across channels to ensure a cohesive visual identity and editorial approach. Set strategy to inspire creative, partner closely with internal creative teams, and provide oversight of owned channel production to ensure work is on strategy and on brand.
• Partner closely with Brand, Integrated Marketing, Menu, and Product leaders to ensure owned channel strategies are aligned with broader go-to-market plans while optimized for channel effectiveness and customer relevance.
• Evaluate performance and drive optimization, work with Finance and Analytics to understand performance drivers, evaluate ROI, and apply learnings to improve future strategies.
• Champion testing, experimentation, and innovation within owned channels, using data-driven insights to inform strategy, evolve best practices, and scale what works across the ecosystem.
• Influence owned channel capabilities and roadmap, collaborating with Technology, Martech, and Operations partners to identify gaps and shape enhancements.
• Lead the development of executive-ready communications, including leadership presentations, campaign recaps, performance narratives, and business cases for new programs or investments.
• Bring a customer-first, enterprise mindset, continuously identifying opportunities to deepen engagement, strengthen brand connection, and deliver meaningful experiences through owned touchpoints.

We’d love to hear from people with:

• Experience building, leading and developing great teams
• Strategic thinking and storytelling skills
• Keen critical thinking and analytical skills
• Exceptional collaboration skills and experience leading cross-functional teams
• Business ownership mindedness
• Ability to simplify and structure complex and ambiguous problems, leading teams to arrive at creative solutions
• Ability to communicate clearly and concisely, both orally and in writing.  Consistently uses communication skills to influence outcomes.
• Proven ability to leverage data to develop strategy, evaluate performance and identify optimizations
• Ability to confidently develop and deliver recommendations to leadership
• Ability to balance multiple priorities and meet deadlines in fast-changing environments
• Proven ability to navigate change and prioritize competing demands
• Strong project management skills – highly organized and attentive to details
• Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)

Basic Qualifications:

• Bachelors degree or 4+ years of US military experience
• Progressive experience in product or brand management (7-10 years)
• At least 3 years managing and developing a team of direct reports
• Cross-functional project management experience (6+ years)
• Exceptional interpersonal skills
• Must be a proactive self-starter
• Ability to work both independently and as part of a team