Location: New York, NY - 4x/wk in office (Hudson Yards)

Reports to: Chief Marketing Officer

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London,Toronto, and Vancouver.

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

The VP, Executive Creative Director is the senior-most creative leader at Equinox, responsible for building and running a modern, high-performance creative organization that keeps the brand culturally ahead while delivering at real operational scale. This role is designed for a builder—someone who can design creative systems, scale output without sacrificing taste, and lead teams that operate with speed, clarity, and accountability. The VP, ECD sets the creative bar and builds the engine beneath it. They bring deep creative taste, AI fluency, and operational discipline—ensuring Equinox consistently shows up with relevance, velocity, and authority across brand, social, content, experience, and performance-driven channels. This leader connects creativity directly to business outcomes, cultural impact and audience growth—without losing what makes the brand aspirational.

What Success Looks Like

• Build a creative organization that delivers world-class work at pace

• Make Equinox culturally ahead—not reactive—across platforms and formats

• Translate big brand ambition into daily, high-velocity execution, especially in social

• Create scalable systems that increase output while raising quality

• Use creativity as a competitive advantage, not a service function

• Influence executive decision-making through creative leadership and results

Core Responsibilities

Creative Leadership & Output

• Own and evolve Equinox’s creative expression across brand, social, digital, in-club, experiential, and campaign work

• Set a clear creative point of view that balances provocation, discipline, and commercial impact

• Ensure bold brand ideas show up consistently in everyday execution—not just hero moments

• Drive relevance and velocity across social and content ecosystems

Building & Running the In-House Creative Engine

• Design, build, and lead a high-performing in-house creative organization structured for scale and speed

• Establish pod-based models, workflows, and decision frameworks that enable clarity and accountability

• Introduce modern creative operations, including AI-assisted tools and emerging production models

• Increase output, reduce dependency on external agencies, and improve time-to-market

• Hold the organization accountable to measurable standards of quality, speed, and effectiveness

Brand Systems & Evolution

• Translate brand belief into living creative systems that evolve with culture and platforms

• Ensure consistency without stagnation—protecting the core while pushing the edges

• Continuously evolve how the brand shows up across channels as behaviors and platforms shift

Culture, Relevance & Innovation

• Actively shape cultural conversations rather than simply responding to them

• Keep the brand ahead of aesthetic, platform, and format shifts—especially in social and emerging channels

• Decide where the brand plays, where it pushes, and where it stays disciplined

• Use creativity to create cultural distinction and competitive advantage

Team Leadership & Performance

• Build an elite, multidisciplinary creative team built for in-house velocity

• Set ambitious performance standards and hold teams accountable to outcomes

• Develop leaders who can operate independently, move fast, and scale impact

• Create a culture of ownership, clarity, and high expectations

Qualifications

• Senior creative leadership experience at a premium, luxury, or culturally influential brand

• Proven ability to build and scale in-house creative organizations

• Experience blending brand storytelling, social content, and experiential design

• Comfortable operating at the intersection of creativity, technology, and performance

• Strong executive presence with CMOs, CEOs, and cross-functional leaders

Required Experience

• 15+ years of creative leadership experience

• Experience running or transforming an in-house creative function

• Track record of increasing creative output, speed, and relevance

• Strong understanding of social-first ecosystems and digital platforms

• AI fluency and openness to new creative production models

• Ability to operate strategically while staying close to execution

Why This Role Matters Now

Equinox is at an inflection point. The creative organization is being rebuilt to move faster, think more systemically, and show up in culture every day—not just during campaigns. This role has executive visibility, real mandate, and the opportunity to fundamentally shape how one of the world’s most iconic lifestyle brands operates creatively.