Summary

Our client is a rapidly expanding cannabis retail chain in Thailand, currently holding a leading position in the local market. Their ambition is to become the largest cannabis chain in the country while building a beloved and trusted consumer brand.

Responsibilities

• Conduct local research and understand how to implement it to make the business more successful.
• Ready to conduct quality and quantitative research.
• Good understanding of customer profile, road map, behavior
• Be ready to create and implement country marketing strategy within an environment with unpredictable legislative factors and a fast‐growing industry
• Lead and manage marketing team. Focus marketing department to work for business goals and results
• Collaborate with creative and communication brand platforms
• Tight communication with Commercial and Business Development departments
• Year| Monthly budgeting
• Balanced analytics decision to promote new marketing tools
• Conduct big events for 5000 guests +
• Ensure compliance with local regulations and industry standards related to cannabis marketing and advertising.
• Build and maintain relationships with key stakeholders, including influencers, media outlets, and industry partners
• Stay updated on cannabis industry trends and market conditions to adapt strategies accordingly

Experience / Education

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of marketing experience, with at least 3 years in a leadership role, ideally in retail or regulated industries (experience in cannabis is a plus).
• Proven success in developing and executing marketing strategies that drive brand growth and sales.
• Strong knowledge of offline and online marketing, research, analytics
• Successful cooperation with best Thai agencies
• Excellent leadership, communication, and management skills
• Experience in the cannabis industry or other regulated markets.
• Familiarity with cannabis culture and consumer behavior.
• Fluency in both English and Thai is highly preferred.

White Ash Group and the companies it represents are Equal Employment Opportunity employers that values the strength of diversity within the workplace. All qualified applicants, regardless of race, colour, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.