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Brand Manager
Grand Rapids, MI
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Brand Manager – Small Appliances


Harrison Gray Search is recruiting on behalf of a fast-growing, family-owned leader in the small appliances industry. Our client seeks a dynamic Brand Manager to drive global product innovation and commercialization in one of their fastest-growing business categories. This is a unique opportunity to take ownership of product development, from initial concept to global market launch, while shaping the future of an exciting and strategically important category.


Key Responsibilities

  • Champion the voice of the consumer in all development programs, partnering with marketing research to identify and define consumer needs.
  • Lead the development, implementation, and execution of new product launches while maintaining existing product lines.
  • Drive category innovation by collaborating with marketing, sales, R&D, and manufacturing teams.
  • Develop a three-year innovation pipeline in partnership with senior leadership and cross-functional teams.
  • Create channel management and distribution strategies, working with key accounts to improve in-store productivity, gross profit, and customer satisfaction.
  • Monitor and analyze competitive activities and market trends, using insights to drive business performance.
  • Lead cross-functional teams to ensure project timelines, budgets, and goals are met.
  • Own the category’s P&L, ensuring profitability and success metrics are achieved.
  • Support the annual planning process, including media, promotion, and budgeting efforts.
  • Present business cases and strategies to leadership with a clear category vision.


Qualifications

  • Bachelor’s degree in Marketing or Business (MBA preferred).
  • 6–8 years of experience in consumer products, ideally with CPG experience.
  • Proven track record in product development, line extension, and consumer program execution.
  • Strong leadership skills with experience managing cross-functional teams.
  • Analytical expertise with the ability to visualize data, identify trends, and create actionable strategies.
  • Experience developing and presenting business cases to senior leadership.
  • P&L management experience and a global perspective are highly valued.


Why Join Our Client?

  • Be part of a fast-growing company leading the small appliances market.
  • Take ownership of innovation and drive the development of impactful, consumer-focused products.
  • Collaborate with talented teams on global initiatives while contributing to the company’s long-term growth.


Ready to shape the future of a thriving product category? Apply today!



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