Senior Director of Content Strategy – Innovative Wellness Brand

📍 Remote | Full-Time

A fast-growing wellness brand is looking for a strategic and visionary Senior Director of Content Strategy to lead all content development across channels. This is a key leadership role focused on building a high-impact content function that drives education, engagement, and conversion.

About the Role

This role will oversee the planning and execution of content initiatives across digital, social, email, blog, video, and more. You’ll collaborate cross-functionally with creative, performance, growth, and product teams to ensure content is aligned with brand goals and speaks directly to the consumer.

We’re looking for someone with a sharp editorial eye, deep understanding of wellness consumers, and experience scaling content operations in a DTC or lifestyle brand environment.

Key Responsibilities

🧠 Lead Content Strategy: Own the content roadmap and set clear goals aligned with brand, acquisition, and retention strategies.

📈 Drive Performance: Use data to inform content creation, optimize existing assets, and continuously test new formats and channels.

🗣️ Manage Storytelling: Ensure consistent messaging and brand voice across all consumer touchpoints.

🎯 Oversee Content Calendar: Manage timelines and workflows for all content initiatives, ensuring alignment across departments.

🎥 Support Multimedia Creation: Partner with creative and production teams to bring content ideas to life through video, written, and visual formats.

🤝 Collaborate Cross-Functionally: Work closely with lifecycle marketing, social, influencer, and growth teams to drive cohesive campaigns.

👥 Build and Lead a Team: Grow and manage a team of content creators and strategists.



You Might Be a Fit If You Have:

✔️ 8+ years experience in content strategy, editorial, or brand storytelling

✔️ Experience leading content at a wellness, DTC, or consumer brand

✔️ A sharp eye for detail, creative storytelling, and emerging content trends

✔️ Strong leadership and project management skills

✔️ Comfort working in a fast-paced, remote environment

✔️ Passion for wellness, health, and helping people live better lives